Case Study: Extending a Customer’s Marketing Department 2017-06-15T12:56:25+00:00

CASE STUDY

Extending a Customer’s Marketing Department


THE CHALLENGE

To com­pli­ment the Ansell Cor­po­ra­tion’s marketing depart­ment by offering assis­tance with marketing ini­tia­tives, some of which were new to the cor­po­ra­tion, becoming an extension of their team through adherence to their marketing philosophies.

THE SOLUTION

TKO Marketing Solutions account manager, Kevin Greek , was given the respon­si­bil­ity of not only being the liaison for Ansell Products, but immersing himself in their marketing efforts. Working with Ansell Products, as an offsite adviser/member of their team, he was able to meet their needs by sharing his marketing expertise and competencies.

THE OUTCOME

Immersing himself in their culture and marketing practices Kevin was able to spearhead and coor­di­nate suc­cess­ful launches of several marketing actions including:

  • Devel­op­ment of multiple retail displays
  • In store adver­tis­ing and promotions
  • Trade show displays
  • Col­lat­eral materials
  • Branded pro­mo­tional products

Ansell has been pleased with the outcome of these projects, and they’re talking with Kevin about taking on more respon­si­bil­ity with future marketing campaigns.

Who Is Ansell?

“Ansell is a global leader in pro­tec­tion solutions. Ansell designs, develops and man­u­fac­tures a wide range of hand and arm pro­tec­tion solutions, clothing and condoms. Indus­trial workers, health­care pro­fes­sion­als and patients, and consumers around the world invari­ably associate Ansell with premium quality, optimal pro­tec­tion and superior comfort.” — Ansell.com

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