Unifying a Small Business Brand
MRS came to TKO Marketing Solutions with a challenge; update their graphics and in so doing design everything to coordinate—to match. Like most businesses, MRS used graphics to promote calls to action, identify, and brand their products and services. And like most businesses, the many types of graphics had been designed at intervals and by various providers. Although all of the graphics looked professional—they didn’t quite mesh.
The solution was to assemble one team to build a new brand for MRS. The goal of the team was to design graphics for more than a dozen different applications making them into one unified brand. The mediums ranged in size from a business card to a billboard. The unification included 3-dimensional designs such as vehicle graphics and wrapping the office front desk. Materials included paper, vinyl, and aluminum as well as digital prints. The rebranding included: Logo Design, Business Cards, Service Forms, Vehicle Graphics, Building Signs, Storefront Signage, Yard Signs, Window Graphics, Interior Signage, Desk Wrap, Apparel and hats, Banners, Promotional Products, and a Billboard.
The TKO Marketing Solutions team had the advantage of offering all the various types of graphics from one provider—the TKO family of companies. Working with all the TKO companies—TKO Graphix, TKO Signs, and TKO Marketing Solutions—allowed the team to concentrate on unifying the brand between various graphics applications. Outsourcing design work to multiple providers can create inconsistencies in the brand. Working with TKO made it a simple process to communicate with one team, and it was more cost effective than hiring an agency to manage the rebrand. The bottom line for MRS is their design now captures the spirit of the company while unifying the brand.
Who Is M.R.S.?
“Maintenance Repair Service (MRS) is a family-owned HVAC company that has been in business since July 1993. The main office is located in New Castle, Indiana, and with a satellite office in Muncie, Indiana. MRS works on all brands of equipment and provides installation and repair.”