We’re frequently asked if promotional products work, are they effective, do they make an impact, are they right for my business, and will they work at my next event? The answer to all of these questions is a 99.9 percent YES! Promotional products work. People appreciate SWAG, and they remember organizations that give it to them. Consumers think favorably of those businesses because the majority of consumers who receive promotional products purchase from organizations that gave them the products.  But don’t take our word for it. Here are some facts you might find interesting, compiled from research completed by SAGE “The leading provider of research and business management tools for the promotional products industry.”

Customers Own, Use, and Keep Promotional Products

“Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. Six in 10 of them keep promotional products for up to two years.” Sage World

People Do Business with Organizations that give them SWAG

“Before receiving a promotional product, 55 percent of people had done business with the advertiser.  After receiving a promotional product, 85 percent of people did business with the advertiser. Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.” Sage World

Promotional Products Are an Effective Advertising Tool

“Forty-eight percent of consumers would like to receive promotional products more often. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent. Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.” Sage World

Consumers Want Useful Products

“Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.” — Sage World

Are Promotional Products Right for Your Business?

So are promotional products right for your business, are they effective, and will they work for your next marketing campaign? Yes, because the proof is in the SAGE facts listed above. Promotional products work, and they work for nearly every type of organization. If you’d like to know more about promotional products to enhance your next trade show, product launch, marketing campaign, advertising blitz, open house, or customer appreciation initiative, just let us know. We’re here to help, and that’s a fact.  Contact Us.