Why do people keep promotional products? That’s a great question and one that should be considered when choosing promotional products. There are several points to consider, such as, who are your customers, what is your price point, and what do you hope to gain. However, consumers are primarily interested in how useful and attractive a […]
I perform in a classic rock band. We’ve considered branded merchandise, T-shirts, and pens to start with. My question is should I sell them, give them away, or both? Should branded merchandise be considered advertising or revenue? What’s the best way to make our band’s branded merchandise into a rock star?
Give it Away, Give it […]
As I do my final edits on this post, the Christmas Countdown Clock says there are 126 days, 15 hours, 12 minutes, and 17 seconds before Christmas. Seems like plenty of time, doesn’t it? For years I’ve been vocal in bemoaning early holiday advertising, marketing, and displays. Isn’t there a law that you can’t promote […]
Great question. I know I’ve collected cards — especially at events, and later wondered who they belonged to and what connections we’d made. I’ve tossed cards into drawers only to be forgotten. I’m certain the same has happened to many of the cards I’ve passed out. So, what’s the answer? I’m going to answer that […]
So, why do sweatshirts and pants make sweet SWAG? There are two reasons, and both are why your organization should add branded sweats to your promotional product line up.
The First Reason
Before I share reason number one, I want you to do something. Take a minute and count the number of sweatpants and shirts you own. […]
You’ve decided to give your customers a branded copper-lined tumbler at your product launch. Therefore you’ve taken the time to choose a cup you know they’ll appreciate. “It’s a really good cup. It’s a 30 Oz. double-wall vacuum stainless steel tumbler with copper lining. Press in, twist closure lid. Keeps liquid hot for 5.50 hours […]
Before I answer whether your business should giveaway automotive promotional products let’s do some math. “272.48 million vehicles were registered in the United States in 2017.” — Statista. There are more than 196 million licensed drivers in America, number of licensed drivers. So, how many of those 196 million drivers are potential customers […]
How many low-quality branded pens does one person need? I don’t know about the rest of you, but I’m picky about my pens. They need to have a sure grip, look good, and most of all write smoothly. If a pen scratches when it writes, I’m giving it away and if I can’t give it […]
How many polo shirts do you own? I have a dozen or more. I own three or four TKO Graphix branded polos and one or two from my previous employer (and think about this, I’ve been with TKO for nine years.) And I have two or three from race teams, a couple of basketball emblazoned […]