18 02, 2018

Promotional Journals Make Great SWAG

2018-02-18T13:16:49+00:00 By |Promotional Products|

I’ve owned many journals, but I’ve never kept a journal, meaning I’ve never kept a diary if you will. Yet, I own at least three journals. Maybe I should keep a journal, but that’s not how I use journals. I use journals for business.

Taking Notes at Camp 

For example, last November I attended WordCamp Cincinnati. It […]

12 02, 2018

10 Keys to Writing an Effective Email

2018-02-12T10:09:15+00:00 By |Marketing Services|

Not long ago I asked several people to try an experiment. They were asked to send an email, which covered several topics, to a few friends. For example, in one email the sender listed four unrelated points of discussion. When the receivers of the mail replied, most only alluded to the first point, ignoring the […]

5 02, 2018

Give it Away, Give it Away, Give it Away Now

2018-02-05T09:58:45+00:00 By |Promotional Products|

I’ve written a lot about the value of Promotional Products as advertising specialties. Giveaways can be a productive addition to any marketing campaign. They boost and support advertising initiatives. Promotional products are a great way to recognize employees, vendors, and customers. And when you give it away it will be passed forward.

Promotional Products Work

Yes, promotional […]

29 01, 2018

3 Keys to Tri-fold Brochure Design

2018-01-29T07:20:12+00:00 By |Marketing Services|

Tri-fold brochures fill a marketing collateral material void. They easily fit in envelopes, take up little space on displays, and are excellent for sharing information at trade shows and events. They also complement traditional advertising, and web and social media marketing. Don’t buy into the, “print is dead” myth. It’s not, and #10 brochures are […]

15 01, 2018

How to Write Web Copy

2018-01-15T10:37:02+00:00 By |Marketing Services|

Writing web copy isn’t like writing a white paper, academic article, or a ales catalog. In some ways, it’s similar to writing a blog…but different. Some of the writing strategies that make a good brochure work for web copy, but not all. Writing effective web copy may be more about knowing what NOT to write […]

26 12, 2017

2018 Event, Observance, and Holiday Checklist

2017-12-26T09:01:46+00:00 By |Uncategorized|

It’s good to be ahead of the game, especially when it comes to promotional products. It’s easy to look at the calendar, realize its December 10th and that you haven’t ordered corporate Christmas cards. Been there done that. Holidays, observances, and events can sneak up on you and before you know it it’s too late […]

11 12, 2017

The Facts are in Promotional Products Work!

2017-12-11T10:42:14+00:00 By |Promotional Products|

We’re frequently asked if promotional products work, are they effective, do they make an impact, are they right for my business, and will they work at my next event? The answer to all of these questions is a 99.9 percent YES! Promotional products work. People appreciate SWAG, and they remember organizations that give it to […]