Whenever I think of backpacks, I recall one of my top 100 favorite books, “A Walk in the Woods,” by Bill Bryson. There’s a scene in the book where Bill, who is about to embark on hiking the Appalachian trail, visits a hiking store in search of proper equipment, including a backpack. The trail packs are designed to be weatherproof, lightweight, and durable while at the same time being large enough to carry the essentials on the trail. They weren’t cheap.

However, today I’m talking about promotional backpacks. Branded backpacks come in a wide range of styles and levels of quality they don’t cost an arm and a back. But what’s more important is that your customers and employees will like and use them.

My Backpack

I have a black mesh and woven Airflow backpack. It was given to me by the President of TKO Graphix, Tommy Taulman. It has a laptop sleeve and media pocket. There are zippered pockets on the side and front. It has pouches for pens, business cards, and folders, as well as mesh holders for drinks.

It’s my 21st-century briefcase, my purse, wallet, and business organizer. It goes everywhere with me. I love it and thank TKO and Tommy every day for it. It makes me happy to know the company appreciates what I do enough to give me such SWAG.

So, what’s this have to do with your business and promotional products? When you give customers and employees useful promotional products, those team members and clients appreciate it and remember you for it. Appreciated customers come back, and recognized employees stay.

Types of Backpacks

When sizes, styles, functions, and materials are considered there are hundreds of types of backpacks. They range from simple drawstring and sling packs to sophisticated business packs such as my Airflow. There are reflective safety backpacks, packs designed for scholars, city packs, sports packs, and more. Whatever type of backpack best fits your audience – it’s available to add your name and logo to. If we can answer any questions, don’t hesitate to Contact Us, because we got your back … pack. If you’d like to view some ideas, click here, Promotional Backpacks.

Photo Credit: Unsplash Photos Dean Pugh