Think about it. Wearable tech is hot and only expected to get hotter. “First off, wearables are just getting started. Shipments are expected to jump from 85 million last year to 560 million by 2021. That’s a compound annual growth rate (CAGR) of 37% each year for the next five years, and revenue will spike as well. Tractica expects wearable revenue to increase from $12.3 billion in 2015 to $95.3 billion in 2021.” The Motley Fool
People Love Wearable Tech
Not only do people love wearables. They use them, they brag about them, and they tell other people they should own them too, because they love them. And since folks love them, think what that means when the product shares your name and logo.
Not all Wearable Tech is Expensive
Is much of it expensive? Yes, much of it is, for example, Fitbits are more than $100, and lower end wristbands are $30 and up. Is using wearables for promotion expensive? It can be, but it doesn’t have to be because a basic clip-on Pedometer starts at under $2.
Wearables are in Your Future
Some of the future wearable tech products are here today. Do you know there are Smart running shoes that monitor pace, distance, duration, and cadence? No more worries about forgetting to start your device, just take a step, and it’s up and running.
The IoB (Internet of the Body) shows no downside for the near future. Smart clothing has only just begun. And not only fitness trackers, but also health care monitors, which will track heart rate, blood sugar, sleep patterns, and act as remote monitors for health care providers. Furthermore, VR and blue tooth technology is expanding to meet the needs of wearable tech.
Here’s an example, “…Hykso, the maker of a sensor that calculates the amount of punches being thrown, as well as the types and speed of those punches. It is worn inside the fighter’s wraps and uses two independent accelerometers plus a gyroscope for full 3D motion tracking at a rate of 1,000 times per second.” — Wearable Tech at the Rio Olympics
Is Your Organization Ready to Wear and Share Some Tech?
It’s something you should consider. People love wearable tech, they rave about it, they use it until it wears out, and they appreciate any organization that adds wearable tech to their SWAG bag. If you’d like to discuss wearable tech for your next advertising campaign, Contact Us but be warned we’re excited about the possibilities of wearable tech, we may even “wear” you out talking about it!
Photo Credit: Unsplash Photos Photo by Artur Łuczka