How to Add Your Brand to Promotional Apparel

Promotional apparel is a great way to advertise your business, present a professional image, and involve clients. But, what’s the best way to add your logo to a t-shirt, ballcap, or jacket? And what do you need to know before you begin?

There are two primary ways to add images and words to clothing, Screen print, and embroidery. They both have their place.

What You Need to Know about Screen Printed Apparel

  • Minimum order requirements for screen printed apparel can run to 25 or more, at TKO Marketing Solutions our minimum order for screen print is 12.
  • Be clear and specific where on the garment you want the print. Do you want your logo over the left breast, a tagline on the back, and the company name on the right sleeves? Be clear and specific.
  • What color is the piece of clothing? Anything other than white may require extra printing, for example, printing red copy over a white T-shirt only requires one print. However, attempting the same on a black t-shirt will require two runs through the screen. The first to print a white background for the red to be printed on top of. If this isn’t done the red may look faded. This adds to the cost.
  • The more colors requested, the more expensive the print. Each color requires separate set up and screening. Colors are printed one at a time.

What You Need to Know about Embroidered Promotional Apparel

  • The first step in embroidering your apparel is to digitize what you want embroidered. For example, to put your logo on a shirt, you first need a digital copy of your logo.
  • Embroidery is charged by the stitch. Therefore, large images such as a full logo on the back of a jacket, may be cost prohibitive. A 3.5 to 4-inch logo placed on the front of a shirt or jacket is attractive, professional looking, and cost-effective.
  • There is no minimum for embroidered apparel.
  • There is no additional cost for multiple colors.

What’s Best for You?

What’s best for you? It depends on your needs. It may begin with your budget. If you need a one-color, 12-inch logo on the back of a shirt, screen will be less expensive. However, if you’re want a standard size logo in multiple colors, then embroidery may be your best bet. It could also depend on when you need it – your in-hands time. It could be that due to the quantity of your order screen might be quicker. Another consideration is how many you need. So, as we said, it depends on your needs. If you’d like to talk with one of our professional consultants Contact Us, will do our best to meet your needs.




2019-01-29T08:17:26+00:00By |Promotional Products|

About the Author:

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+

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