Brand consistency can be a challenge for any organization. It’s a challenge for businesses that specialize in marketing, PR, advertising, or branding let alone corporations in other fields. ESI Technical Advisors came to TKO Marketing Solutions wanting a unified look that matched their professionalism as IT consultants. We showed them how.

Who is ESI Tech Advisors?

ESI is a Veteran-owned small business, headquartered in Indianapolis, IN. with more than 50 employees who share over 600 years in combined IT experience. They service more than 500 customers in every sort of industry. Founded in 1997, ESI has a complaint free record with the BBB. Their Mission Statement says it all, “To offer the best technical solutions, with clear communication and proven processes that guarantee results and Client satisfaction.” Our challenge was to match their brand to their mission statement.

Where do you begin?

It starts with assessing existing branding. Does the logo fit the image? Is the tagline appropriate? Are their multiples of each? Do the colors, fonts, and artwork fit the organization, and are they uniform across all marketing, advertising, and corporate messaging? Organizations without a unified brand not only miss marketing opportunities, but lose professional credibility. In today’s marketplace any business that uses differing artwork, fonts, or logos on collateral, web, or large format graphics loses business cred. Do letterhead, brochures, estimate sheets, and web pages all share the same brand image? If they don’t—they should.

What’s next?

  1. List all the places where a brand is presented—everywhere. Vehicle graphics, signage, promotional products, collateral material, apparel, presentations, worksheets, letterhead, envelopes and more. Branding your Business
  2. Determine what appeals to your target audience.
  3. Fit your brand to your mission.
  4. Share the benefits. What problems do you solve, what is your niche, and what is your USP?
  5. Use color best suited to the image of the company. What’s the Best Color?
  6. Use fonts that promote your image without obscuring the message.

For ESI Tech the rebrand included:

  • Business cards
  • Presentation folders
  • Letterhead & envelopes
  • Sales sheets & forms
  • Power point presentations
  • Apparel
  • Website

A Unified Brand is Appealing

ESI Technical Advisors now have a brand that fits their image, appeals to their clients, and promotes their business. Does your brand do the same? Too often, brands are cobbled together by members of the team that have come and gone leaving behind their interpretation of the brand. If it’s time to uncobble your brand, let us know we’d be happy to unbrand and then rebrand your brand. We’ll help you make it “brand” new.