Brand consistency can be a challenge for any organization. It’s a challenge for businesses that specialize in marketing, PR, advertising, or branding let alone corporations in other fields. ESI Technical Advisors came to TKO Marketing Solutions wanting a unified look that matched their professionalism as IT consultants. We showed them how.
Who is ESI Tech Advisors?
ESI is a Veteran-owned small business, headquartered in Indianapolis, IN. with more than 50 employees who share over 600 years in combined IT experience. They service more than 500 customers in every sort of industry. Founded in 1997, ESI has a complaint free record with the BBB. Their Mission Statement says it all, “To offer the best technical solutions, with clear communication and proven processes that guarantee results and Client satisfaction.” Our challenge was to match their brand to their mission statement.
Where do you begin?
It starts with assessing existing branding. Does the logo fit the image? Is the tagline appropriate? Are their multiples of each? Do the colors, fonts, and artwork fit the organization, and are they uniform across all marketing, advertising, and corporate messaging? Organizations without a unified brand not only miss marketing opportunities, but lose professional credibility. In today’s marketplace any business that uses differing artwork, fonts, or logos on collateral, web, or large format graphics loses business cred. Do letterhead, brochures, estimate sheets, and web pages all share the same brand image? If they don’t—they should.