Sales sheets are a dime a dozen. Go to any trade show and you’ll find enough sales sheets to fill a bag. With that in mind, it’s important that a sales sheet stands out, fits the culture of the organization, and provides prospects the information they want.

It starts with copy

Did I surprise you by saying it starts with copy? Most designers begin with design and add copy. For example, Lorem ipsum is a dummy text that has been used since the 1500’s as temporary copy during design. But rather than fit the copy to design shouldn’t the design be fit to the copy? Beginning the process with content will inform the design. Depending on the goal of the sales sheet, the copy could include any, if not most, of the following:

  • Features, advantages, and benefits of products and services
  • Customer testimonials
  • Taglines
  • Logo
  • Call to action and how to purchase
  • USP (Unique Sales Position)
  • Contact information

Images are central

Images are the first thing most consumers notice, not the copy. Images should draw prospects to the copy. They should be high-quality professional images and photos. Cheap clip art or photos taken haphazardly on a phone will detract from the sales sheet not enhance it. And don’t be miserly with the logo, share it, show it, and shout it.

Layout is Key

Regardless of how professional the images and well-stated the copy, poor layout will keep consumers from digesting the information. A design that’s too busy, poor use of white space, or colors and fonts that don’t work together will lead to an unread sales sheet thrown in the trash. The best advice? Simple is elegant. Keep it simple.

Rise above the crowd

If you want a dime a dozen sales sheet there are plenty of templates on the internet. If you want to stand out, promote your business in a positive light, and appear professional, then hire a professional to design your sales sheets. If you’d like to know more, contact us we’ll help you create a sales sheet that sells. We’re sold on sales sheets.