The business people who pay for websites aren’t always the most knowledgeable about how they function. Too often people believe a site is one and done, build it and they will come. However, those who create the sites understand that websites aren’t static, they’re fluid, and that blogging greases the wheels.
Web best practices change, for example only a few years ago mobile applications were an afterthought. How people consume information is ever-changing. More than ever, folks want their interests catered to, and they don’t want a one size fits all website.
8 Ways Blogging Rocks Your Website
People want information; they want answers to their questions, and solutions to their problems. That alone should be enough to realize consistent blog publishing is critical to reaching any targeted audience, but there are more reasons. Here are eight.
The TKO Graphix blog has been publishing posts since June of 2010. What we’ve accomplished hasn’t happened overnight. However, because we consistently post six new blogs per week, we reach more than 10,000 visitors per month, a large percentage of which are new to our site.
Part of the reason for our traffic is the SEO (Search Engine Optimization) benefits of blogging. Google analytics search websites for new content. If a site hasn’t posted new content for six months, the bots have been taught not to come back very often. And that’s not a good thing.
Social media isn’t advertising. With social media people need a reason to visit your network or website. Quality blogs that answer questions, tell a story, or make us laugh drive people to your site.
A Human Voice
People don’t buy from corporations they buy from people. It’s not only B2C, NFC, and B2B it’s P2P—People to People. A blog is a perfect place for a business to show its human side, by sharing behind the scenes, and talking like a human, not a robot.
Positioned as an Expert
Blogging about your industry, products, and services positions your business as an expert in your market. Not a bad place to be, is it?
Set’s Up Good Vibes
Let me explain. When a business follows through with published blogs of value to their audience, it shows the consistency with which the organization functions. The opposite, inconsistent posting, says something about a company as well, and what it says isn’t very good.
A blog is a way to interact with clients and prospects. Sharing solutions to consumer problems, pitfalls to avoid, service issues, and even mistakes, reaches a new level of trust. Aren’t we all just looking for people we can trust?
More Leads at the Top of the Funnel
This should be obvious, but more visits, more leads.
Is it Time to Start Writing Again?
It’s easy to put blogging on the back burner, to put it off for more pressing things. It happens all the time. Try this, randomly browse the blogs on ½ dozen business websites and see what you find. The truth is blogging is an important ingredient of a healthy website.
If you’d like some help here’s a plan, How to Stay Ahead of Your Business Blog Forever.
Photo Credit: Unsplash Photos Photo by NeONBRAND