Promotional products are often an after-thought when it comes to advertising and marketing plans, but the truth is, promotional products rock. Promotional products aren’t an also-ran. In many ways, they lead the pack. They’re first place. SWAG in the 21st century is a hardworking tool that can be used to pinpoint your market, brand your product, and promote calls to action. The next time you’re planning a trade show, direct mail piece, or an event put specialty products at the top of your marketing plan to-do checklist. Here’s why.