You’re preparing for an open house, trade show, or new product introduction. You’ve considered specialty branded giveaways, but wonder how effective they are. Wouldn’t it be just as productive to hand out business cards? Promotional products certainly make sense as an appreciation gift for customers. But what about prospects that are unfamiliar with your business? Will it mean anything to them? Does giving prospects SWAG drive new business?

According to a study conducted by  ASI (Advertising Specialty Institute)  promotional products drive new business, “When consumers were asked how likely they were to do business with an advertiser they hadn’t previously done business with after receiving an item, over one-third (36%) said they were more likely to do business with them in the future.” Here’s a breakdown by product from ASI’s Global Impressions Study.


The next time you plan an event, your next golf outing, product launch, or trade show, include promotional products in you marketing plan. Specialty products are appreciated. Customers enjoy them, and prospects remember who gave them the gift—at least one third of them do, and that’s a great return on your marketing dollars. Want to learn how promotional products can drive new business for you? Contact us—we’ll STEER you in the right direction…I mean put you on the right path…set you on the road to SWAG success…