As I’ve said before, I live in Speedway, IN. I’m only a few blocks from the racing capital of the world. When cars are on the track, I hear them from my backyard. I grew up attending the Indy 500 and will be in turn four, the second row from the top, for the 100th running of the Indianapolis 500. I’ll be easy to spot. I’ll be wearing a red CKS Racing T-shirt my brother is having made. The T-shirts commemorate the group that sits in the seats he first purchased in 1969. I’m certain, along with the T-shirts, my wife and I will pick up other racing promotional products. Will any of it have your organization’s logo?
Gearheads like SWAG
If you don’t know what a gearhead is here’s the definition from Dictionary.com, “A devotee of cars, car racing, etc.” Like I said, we like swag—we collect promotional products and keep them for years. For example, I have an unopened six-pack of Indy 500 specialty advertising beer from 1984 and another from Miller Brewing canned in 1992 .
T-shirts are always big when the hot summer sun is beating down on you at the race track. My wife has a Teo Fabi Team Porsche racing shirt from 1988, and I couldn’t count all the #3 merchandise she owns. Ball caps and hats are big and needed to shade eyes—that is when they’re not worn backwards! Team caps are important, my favorite ball cap is #24, and checkered caps are sought after as well.
Race day stuff
Lanyards with clear plastic holders for tickets rock. Coolers, water bottles, and like I said, even advertising specialty beer. Stopwatches and radios are essential to the serious fan. Seat cushions and stadium seats are ideal for those who sit down during the race—not all of us do.
Just for fun
Car window flags in support of your driver let everyone know where you stand, as do specialty license plates and license plate frames. There are race car pens, stress relievers, and key chains. There’s even a desktop steering wheel for the truly devoted fan!
Race on in
Race fans…excuse me, I mean gearheads, are some of the most loyal fans in the world. They support drivers, teams, and tracks, and they buy products from companies who support the same. “According to Adweek, a primary NASCAR sponsorship in 2013 cost anywhere from $5 million to $35 million. In 2013, an associate sponsorship cost anywhere from $250,000 to $2 million, according to Adweek.” — Business Insider. But you don’t have to spend millions to promote your business through racing. You can spend dollars and make a lasting impression. If you’d like promotional racing ideas specifically for you and your organization, let us know we’ll help you reach the checkered flag.