Not long ago, while attending a presentation, I jumped in front of others to claim one of the most prized pieces of SWAG (Stuff We All Get) known to humankind. What would make me move like an NFL wide receiver? It was a promotional shirt, a T-shirt, thank you 12 Stars Media. Whether it’s a T-shirt or golf shirt, regardless of short or long sleeve, V neck or crew — Americans like promotional shirts. According to ASI (Advertising Specialty Institute) 44% of Americans own and wear specialty shirts. Here’s how it breaks down.
Promotional Shirts Demographics
- 21 – 34 years 48%
- 35 – 44 years 45%
- 45 – 54 years 35%
- 55+ years 33%
- Men 45%
- Women 40%
Channel Your Inner Rock Star
If you want your customers and employees to recognize you for the rock star you are — give ’em shirts. How many specialty shirts do you personally own? Take a moment and think about it.
When you were counting your shirts, did you categorize them by advertiser? Yep, so did I. Most folks remember who gave them shirts. You’ve seen people fight, push, and do silly acts just to get a shirt. Some will even jump in front of others at a presentation to grab a T-shirt (the nerve). Shirts are remembered, sought after, and appreciated. Isn’t it time your organization had its own specialty shirt? Contact Us, we’ll give you something to throw at your audience.
But Don’t Go Low
A cheap, poorly produced shirt doesn’t help your brand – it hurts it. So, be careful not to fall into the lowest price trap. It’s seldom the best value. I don’t know about you, but I’ve seen so many cheap promotional shirts I began to wonder, are all promotional shirts low quality?
So, Are All Promotional Shirts Low Quality?
If you mean inexpensive or cheap, they can be, but that’s up to you. Nearly every brand, quality, and style are available as promotional apparel depending on your needs and budget.
What Brands are Available?
You name it. For the sports-minded, how about Nike, Adidas, or Callaway? Need something sturdy? You might try Carhartt or Columbia. Hanes and Fruit of the Loom make more than T-shirts while New Balance and Port Authority offer many styles of shirts and tops. If you have a favorite brand, chances are it’s available as promotional apparel.
Once again, whatever you need can be found. Do you need self-wicking polo shirts to be used as company uniforms — got it. T-shirts to give away at a trade show or event — got it. Button-down long or short sleeve dress shirts — what color do you want? Whether you need pre-shrunk, soft cotton, ladies’ tops, golf shirts, sport shirts, or uniforms, they’re accessible in the highest quality from the best-known brands, it’s up to you.
What Shirts do you Need?
Soft, dense, or heavy cotton are at your fingertips in performance microfiber, nylon, or silk. And the best part is they will carry your name and logo wherever they travel. According to ASI (Advertising Specialty Institute) most specialty promotional shirts are kept for a year or longer.
Whether you need to dress up for a board meeting, wear a golf shirt to the country club, or outfit your staff in uniform shirts, any and every style and quality of shirt is available. If you’d like more information, Contact Us, we’ll give you the shirt off our back. It has a TKO logo on it.