Thinking Outside of the Promotional Product Box

My wife will represent her district, for an international organization, at a convention later this year. It’s tradition to share promotional products with other representatives at the conference. While there’s nothing wrong with pins and pens, my wife wanted something different, she was thinking outside of the promotional product box, something that represented her area and team. Given a little background, and the no pins or pens request, TKO Marketing Solutions team of Project Coordinators went to work. They began by asking questions and then offering suggestions.

Here are a few of the questions the TKO Marketing Solutions Team asked

What story do you want to tell?
How many will you need?
What’s your budget?
Do you have a logo, slogan, or call to action?
What fonts, colors, and designs are appropriate?
What story do you want to tell?

The TKO Marketing Solutions team found a specialty product that everyone could use at a conference, a highlighter, but not just any highlighter, a highlighter in the iconic shape of the organization’s logo. And, there was plenty of room to add a quote, area identification, and the logo.

Explore Your Options

“Have you been to a trade show and it seemed every other booth had the same giveaway products? The same dull branded pens, a bowl of breath mints, and water bottles? Not that those aren’t fine products, but how many does one trade show attendee need? So ask yourself this, what promotional products would set you and your organization apart from the crowd? It might be something a little out of the ordinary. It might be something…unusual.” — Unusual Promotional Products that Work