Why do people keep promotional products? That’s a great question and one that should be considered when choosing promotional products. There are several points to consider, such as, who are your customers, what is your price point, and what do you hope to gain. However, consumers are primarily interested in how useful and attractive a product is. With that in mind, the number one reason consumers keep specialty products is … usefulness. Overall, according to a survey from ASI (Advertising Specialty Institute, nearly 80% of promotional product owners kept products because they were useful.
So, Why Do People Keep Promotional Products?
Consumers will be much more likely to keep a promotional product that is useful, according to the survey. About eight in 10 (77%) of product recipients indicated that an item’s usefulness is the primary reason to keep it. In addition, 29% of recipients said they kept an item because it’s attractive, and 29% say they keep a promotional product simply because it’s “enjoyable to have.” Interestingly, it’s nearly as important for outerwear to be attractive (60%) and enjoyable to have (51%) as it is to be useful (70%). In addition to being useful, the need for caps to be both attractive (42%) and enjoyable to have (41%) is also high.”
Usefulness is King
“Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.” — Sage World
Choosing Useful Promotional Products
When choosing promotional products as advertising tools, you should think about your purpose, how your logo will appear on the product, and how it represents your brand, but you should also consider the consumer. Will they find it useful, attractive, and enjoyable? One way to know for certain is to ask them. Survey your customers to learn what they’d appreciate. If you’d like to learn more Contact Us, we can be very useful.
If you liked this you might also appreciate, How to Get 3114 Impressions for Pennies