Should you give-away promotional drinkware? Good question, like most things it depends on a few variables. However, it’s hard to go wrong with promotional drinkware. Specialty drinkware is owned by over 20 % of the American population. So, whether it’s coffee, water, soda, or adult beverages — everyone drinks something and everyone needs drinkware.
Are You aligned with the Food and Beverage Industry?
If your business or organization is aligned with the food and beverage industry in any way, then drinkware is a no-brainer, because it’s a promotional product you should use. A few years ago, Samuel Adams Brewery developed a glass especially designed for beer enhancement. As a subscriber to All About Beer Magazine, I was sent two of the glasses. To this day, I share the glasses, the story, and my respect for Sam Adams commitment to quality. I’m an advocate for their product. It worked, but even if you’re not in the food and beverage industry, drinkware can be an excellent choice for promotions.
Who Owns Branded Promotional Drinkware?
According to ASI, (Advertising Specialty Institute) 21% of American consumers own branded drinkware. Travel mugs, acrylic cups with straws, disposable plastic glasses, sports bottles, ceramic cups, and wine glasses can all share your logo and message, and don’t forget coasters and koozies. In the ASI study, it’s interesting to note that consumers over 35 own less drinkware than those under 35. Can we infer the younger generation drinks more? 😉 Another interesting fact about promotional drinkware—it’s just as likely to be in the home as in the office.
How Does it Break Down?
- 24% of women and 17% of men own these products
- 25% of 25 to 34 olds own branded drinkware
- 20% of 35 to 54 olds own branded drinkware
- 19% of those 55 or older own specialty drinkware
- And … 36% of the residents of Phoenix, Arizona own specialty drinkware. Can you say HOT?
Should you consider promotional drinkware as a giveaway? The answer is … probably, but if you’re in the food and beverage industry, or if you’re hosting any event, which serves beverages, the answer is a resounding YES. Drinkware would make a great addition to your next golf outing, open house, or employee luncheon. If you’d like to learn more give us a call (1-888-544-8051) we drink this stuff up.
Here’s a post about what I like to put in my drinkware.