You’ve decided to give your customers a branded copper-lined tumbler at your product launch. Therefore you’ve taken the time to choose a cup you know they’ll appreciate. “It’s a really good cup. It’s a 30 Oz. double-wall vacuum stainless steel tumbler with copper lining. Press in, twist closure lid. Keeps liquid hot for 5.50 hours and keeps liquid cold for 24 hours.” — 30 Ounce Viking Nova Tumbler. However, the question remains, where will your promotional product end up?
You’ve envisioned your customers being reminded of your brand and product every day with their morning coffee at the office. Then at the event your number-one-top-most-influential customer says, as he grabs a cup, “My wife will love this because she lost hers on vacation last month.” First of all — all is not lost, he did take it home. And secondly, it’s a predictable outcome option; according to statistics, it was an even chance the drinkware would end up at home.
One of 30
“Data shows the average household in the U.S. owns 30 promotional items. Gen X-led households own an average of 34 items, followed by millennials (30) and baby boomers (28). “The ubiquity of promotional products in America is staggering,” says Nate Kucsma, executive director of research and corporate marketing at ASI. “Just think about it. If there are 120 million households in America, that means there are over three billion company logos floating around the U.S. at any given time.” No wonder the industry is growing and will soon surpass $24 billion in annual sales.” – – 2019 Ad Impressions Study
Where Will Your Promotional Product End Up?
Will your promotional product end up at the office, home, or in someone’s pocket? In a previous study completed by ASI (Advertising Specialty Institute) they concluded most advertising specialty items stayed the office. However, the office only outpaced home by five percentage points, “Location of Promotional Products. Consumers were asked about the location of the logoed items they’d received. Overall, the office was cited most often (41%), but only marginally more than at home (36%). Wearables, bags and health and safety products were most likely to be at home, while desk accessories, calendars, writing instruments and USB drives were most likely in the office.
“People love receiving promotional products, there’s no denying it. Whether it’s a little boy playing with a yo-yo from the local bakery to a woman carrying a tote from her nail salon, promotional products are appreciated and welcomed in all walks of life. 90.4% reported either currently owning or possessing a promotional product received within the last 24 months. — PPAI Fact Book
“Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. Six in 10 of them keep promotional products for up to two years.” Sage World
What’s More Important, Where it Ends up or the Message it Delivers?
So, before deciding on specialty products take a moment to consider where your promotional product will end up. For example, if you want to increase the odds of a product staying at the office chose calendars, flash drives, or writing instruments. However, if you want the product to make its way home go with shirts, caps, or bags. And if you desire for your product to be kept on person you might try health and safety products.
If you’d like ideas about the best promotional products for your initiatives contact us, we’ll help you bring it home—or to the office.
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