Last week several members of a customer’s team toured our office. The group included four designers and two coordinators. When the team was introduced to our marketing department, I inquired who administrated their social media networks. One of the designers was the primary go-to person for social media in their organization. He and I began […]
Our design team makes creating collateral materials look easy. Believe me it’s not. I’ve attempted to create brochures and attempt is exactly the right word. Not until I worked with a roomful of designers did I understand all the considerations required to make an effective brochure. There’s a lot more to it than knowing the […]
If you’ve worked with designers you know what they concentrate on—design, and rightfully so. Without a striking design, print pieces may be overlooked. Collateral materials, such as brochures, are a form of visual communication. Prospects should be attracted to the design, images, and typography, but the first thing most people do after they grab a […]
Yesterday my dentist called. He and his assistant often chatted with me about their website, social media, and blogging while I sat in his chair. His assistant administered their Facebook page, and I was happy to share social media marketing advice. A friend of the assistant had been retained to develop the site. Last month, the TKO […]
Have you ever waited in line at a food truck in the winter? I’m not talking about a brisk, yet sunny, early November day. I mean the dead of winter with snow swirling around your legs in 20 MPH gusts and a wind chill factor below the point where penguins decide it’s time to huddle? […]
When Ansell was considering the most effective method to introduce its line of industrial safety gloves to thousands of food processors the TKO Marketing Solutions team offered a solution. How could beef, pork, poultry, seafood, fruit, and vegetable processors best be reached?
TKO Marketing solutions combined its two […]
TKO Graphix has been associated with Primary Grounds Landscaping for several years. We first became acquainted with them while designing, fabricating, and installing their fleet graphics. TKO Graphix and Primary Grounds share many of the challenges and opportunities of small business in America including coordinating marketing initiatives. Many small businesses aren’t […]
A while back we shared a post Why Brochures are Still a Valid Marketing Tool. The point of the post was that in this day of electronically shared data not everyone can be reached electronically when they are ready to be contacted. For example, sharing a brochure at an event may be the timeliest […]
In 2008, I facilitated a TKO Graphix vision team. The team included C-level staff, longtime customers, and successful business people. One of the members, Bob Dillon, president of Unique Home Solutions, offered his vision for growth. He had successfully grown his […]
If you’ve ever googled this question, and you’re not a web developer or haven’t experienced website creation first hand—the search results are overwhelming. You’ve found providers claiming to offer five unique pages specially designed only for you at some ridiculously low price, which sounds too good to be true and probably is. And on […]