Last week several members of a customer’s team toured our office. The group included four designers and two coordinators. When the team was introduced to our marketing department, I inquired who administrated their social media networks. One of the designers was the primary go-to person for social media in their organization. He and I began […]
According to PPAI (Profession Products Association International) American business spends over six billion dollars per year on gifts. Not surprisingly, the majority of gift giving comes during the traditional holiday season. In a PPAI study, Business-Gift Practices, they found 84% of businesses give gifts and for the […]
Our design team makes creating collateral materials look easy. Believe me it’s not. I’ve attempted to create brochures and attempt is exactly the right word. Not until I worked with a roomful of designers did I understand all the considerations required to make an effective brochure. There’s a lot more to it than knowing the […]
If you’ve worked with designers you know what they concentrate on—design, and rightfully so. Without a striking design, print pieces may be overlooked. Collateral materials, such as brochures, are a form of visual communication. Prospects should be attracted to the design, images, and typography, but the first thing most people do after they grab a […]
Yesterday my dentist called. He and his assistant often chatted with me about their website, social media, and blogging while I sat in his chair. His assistant administered their Facebook page, and I was happy to share social media marketing advice. A friend of the assistant had been retained to develop the site. Last month, the TKO […]
For those not fortunate enough to live or vacation in warm climates November may seem an unusual time to think about golf. It’s more likely folks are thinking about snow removal and the upcoming holidays, not about organizing a warm weather event. However, if you’re considering a spring or early summer outing now is the […]
Have you ever waited in line at a food truck in the winter? I’m not talking about a brisk, yet sunny, early November day. I mean the dead of winter with snow swirling around your legs in 20 MPH gusts and a wind chill factor below the point where penguins decide it’s time to huddle? […]
Financing the many and varied extracurricular school activities has always been a challenge. In today’s social climate, it may be more difficult than ever. So, it’s not uncommon for traditional programs to experience budget cuts or have their funds slashed entirely. Therefore, it’s critical to find effective methods to replace those funds. Because, while most […]
I know. It’s not even Thanksgiving yet, right? It’s too early to think about Christmas gifts. But unless you’re skipping Christmas it’s time to choose what your organization is going to give and who you’re giving it to. If we take the emotion out of early holiday advertising and look at organizing holiday specialty products […]
We share a lot of what we hope is useful and valuable information on our three TKO blogs. We post tutorials and FAQ’s with content, images, and videos. we many cover topics about our industry as well as subjects of interest to businesses in general. We’ve done so in more than 700 posts. We don’t […]