There are billions of people on social networks and regardless of your businesses primary audience, your targeted demographic is on social media. Your website is the flagship for connecting with your audience and social media is key to introducing prospects to your site. Social media and your website should work hand-in-hand. They should support and […]
Have you ever been on a crowded street watching a passersby nearly walk into light poles and people while they expertly type with their thumbs on their mobile device? Yea, me too. What does that person look like? Who are they and how does that impact your business? If your business website, social media, marketing […]
We review our website analytics monthly. One of the areas we focus on is pageviews, including the top performing blog posts, traffic referrers, and social referrers. The numbers on most of our social media networks, including all three Facebook sites, were down in the fourth quarter of 2014. We puzzled over what had changed; what […]
Yesterday my dentist called. He and his assistant often chatted with me about their website, social media, and blogging while I sat in his chair. His assistant administered their Facebook page, and I was happy to share social media marketing advice. A friend of the assistant had been retained to develop the site. Last month, the TKO […]