Summer is upon us, and it’s time for a new season of promotional products. We can put away the winter jackets, stadium blankets, and woolen mittens because the sun is out! Just as your clients, employees, and vendors appreciated the winter advertising products you shared they’ll use and enjoy the summer SWAG you give away. But what makes for good summer SWAG? To begin with, it needs to be useful. What good is a branded marketing piece that stays at the bottom of a drawer for six months? So, ask yourself what would you like and use this summer?
Next, it needs to be quality. A branded product that doesn’t do what it’s intended to do isn’t only a nuisance; it’s a poor reflection on the business that gave it away.
And it should be professionally branded with your logo, tagline, or call to action. So, what summer SWAG will your customers love? Here are a few ideas.
“When you need a cooler, and don’t have one, there isn’t much that you can substitute to keep your food and beverages cold. Believe me, I’ve tried. I’ve used plastic bags filled with ice. The ice melts. I’ve tried to use a cardboard box – it fell apart. I even dug a hole, put ice in it, and filled it with adult beverages. It wasn’t long before I had a mud puddle. Yep, nothing replaces a cooler when you need it. And when your customer needs a cooler, there isn’t any better branded summer SWAG than coolers with your logo on it.” — Coolers are Cool Swag.
Flip flops come in all sizes and colors. There are slide flip flops, sport flip flops, and even luggage tag flip flops. If you like to check out a few click here, Flip flops. “Products made for the beach and water sports proliferate. My favorite are flip flops with your logo embossed on the sole leaving your brand in the sand up and down the beach — you gotta love it.” — Promotional Products — What’s Hot this Summer.
How many golfers are there in America? According to Golf.com there are, “23.8 million — Total number of golfers in America. Of those, 5.8 million (24%) were women and 4.6 million (19%) were non-white.” — It doesn’t take a genius to figure we’re in the heart of the golf season for most of America. There are tens of thousands of golf tournaments going on all across the country—charity events, company outings, and professional tours. Your business has 25.7 million opportunities to promote your organization, product, or service to the golfing enthusiasts of America.” — Top Ten Promotional Golf Products
There are aprons, mitts, toolsets, and basting brushes. And there’s a tool I want – BBQ meat shredder claws! — BBQ Meat Shredder Claws!
“It’s getting to be that time of year again. It’s time to bring the gas grill out of the shed, hose down the charcoal smoker, and put on the chef’s apron, because it’s barbecue season.
There’s nothing more American than friends and family gathered on a backyard patio, or at the park with a grill sizzling full of hot dogs, hamburgers, BBQ chicken, pork ribs, or T-bone steaks. Can’t you almost smell the sizzle of the grilled meats dripping juices on the flames?” — Promotional Products for the Barbeque.
“We think sunglasses make great giveaways. They have a SWAG all their own. There are rubberized, polarized, and UV inhibitor sunglasses that are available in aviator, retro, and Malibu styles. There are designer, mirrored, and even sunglasses with a bottle opener! But here are three special reasons that sunglasses make great promotional products.” — 3 Benefits of Sunglasses You Didn’t Know about, and why they make great promotional products. What are the three unique benefits of sunglasses? They can reduce sneezing fits, limit migraine headaches, and in some cases improve diabetes.
“Put your dollars marketing to good use. The best promotional products are useful and therefore kept. You won’t find any more useful advertising specialty products this summer than branded sunscreen. Sunscreen protects people from the harmful rays of the sun. Overexposure to the sun can and will adversely affect health. Whether your business is HVAC or health care, sharing sunscreen is a positive way to promote your business.” — Protect your Clients with Promotional Sunscreen
Beach … stuff
There are beachballs, beach towels, frisbees, and koozies. How about a branded kite, or sand castle tools for the kids, heck I want to build them too, can we have a moat? Customers would appreciate beach chairs, beach totes, battery or phone powered fans and hats and caps of all kinds. Check it out – beach stuff, Promotional products for the Beach.
“Gardening is one of my favorite pastimes. I plant more than 40 flower beds and put out 30-40 tomato and hot pepper plants per season. To say I like gardening is an understatement because I’m obsessed. So, when I considered what promotional products would be good to give a gardener, I thought, what would I both like and use? A gardener will use, cherish, and remember specialty items related to his or her passion for planting. For those of us who like to put our hands in the earth, a promotional garden product may be the best way for us to remember and connect with any organization.” — Promotional Products for Gardeners.
And There’s More
There are more summer products, and some might fit your brand to a T (like a branded summer time T-shirt.) What’s the best SWAG for your company depends to a certain extent on your target audience. For example, if you’re business is connected to automobiles in any way then auto cleaners and wax may be your best bet. Are you in heating and air? How about a small fan? Or if you market sporting apparel how about a baseball, softball, basketball or all the above?
One of the best ways to connect with your audience is with branded promotional products that they will find useful. Our team of professional advertising specialty product advisers can help you find the branded promotional product that’s perfect for your organization. If we can be of any assistance, Contact Us.