Consumers want to be able quickly find the information for which they are searching. What consumers don’t want is friction, defined as any obstacle to reaching their goal.
Last week I canceled a follow-up doctor’s appointment. It’s a new doctor I’ve only visited once. My Physician of 15 years retired from private practice. […]
Everyone has seen, used, and collected pocket folders. The most popular style has been the standard two pocket square cut folder—nothing wrong with those…but so much more can be done. And isn’t the point of a branded pocket folder to create a memorable brand image?
Pocket folders don’t have to be square. They can […]
A rip card is traditionally a 3.5” x 8.5” rack card with perforations 2” from the bottom; however it could be designed to fit the needs of any customer and project. The idea is simple. The perforated section may be “ripped off” to share information thus completing a dual purpose—promote and share.
You’ve been working on your website for three months. You hired a top notch web design team, and they delivered. You love your new site. It’s simple, elegant, and effective. From the typography to the copy—it works. It’s easy to navigate and has concrete calls to action. It’s a great site, and you’re glad your […]
Quick. You need to get in and out of the grocery store fast. Let’s say you need some Campbell’s tomato soup for a recipe. You’re on the soup aisle, and you instinctively, without even thinking about it, start scanning the rows of cans for– you guessed it, the color red.
Since […]
Annoying visitors to a website is probably not something anyone intends to do, yet everyday folks visit sites that frustrate and disappoint them. Irritated visitors are likely to leave, never return, and tell others. Part of the problem is people are bothered by different things. What may seem innocent to some is an annoyance to […]
We’ve all seen flyers with fuzzy out-of-focus super-pixelated images, brochures using…Comic Sans, and business cards that don’t share complete information, but how does this happen? Who looks at mistake-ridden print pieces and says, “Looks fine to me!” The most likely answer is nobody…or least somebody who isn’t qualified to review the material; it may have […]
This post started life as a TKO Top Ten post, but after chatting with our design team, it became apparent there were a lot more than ten questions to ask a web designer before hiring one. It’s difficult, in any field, for a non-expert to determine credentials and expertise, but it’s not impossible. By asking […]
On this blog, we’ve shared how to improve small business websites, what to look for, and how to maintain an effective site. But we may have missed the most important small business market segment for website development—small businesses who have no website.
We’ve all experienced the disappointment of a website that doesn’t deliver. Sites, which are too slow, confusing, or difficult to navigate, are usually discarded for a competitor’s site in a very short time. Consumers don’t have a lot of patience. If you want a chance at capturing your target audience avoid these ten website no-no’s