About Randy Clark

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+

Top Ten Ways a Promotional Consultant Helps

A professional promotional consultant can save you time, money, and embarrassment. Years ago a music retailer held an annual extravaganza. Employees, vendors, and music industry leaders attended. Top notch entertains performed. It was an exclusive music industry event. One of the products displayed was a new style of display case to hold CD’s. All of […]

2018-11-14T12:55:34-05:00By |Promotional Products|

Rip Cards: Have you been Ripped Off?

A rip card is traditionally a 3.5” x 8.5” rack card with perforations 2” from the bottom; however it could be designed to fit the needs of any customer and project. The idea is simple. The perforated section may be “ripped off” to share information thus completing a dual purpose—promote and share.

How can they be […]

2018-11-14T12:52:09-05:00By |Marketing Services|

How to Feed your Website the Content it Needs

You’ve been working on your website for three months. You hired a top notch web design team, and they delivered. You love your new site. It’s simple, elegant, and effective. From the typography to the copy—it works. It’s easy to navigate and has concrete calls to action. It’s a great site, and you’re glad your […]

2018-11-14T12:50:59-05:00By |Marketing Services|

High-End Promotional Products

Most people when asked to picture promotional products, or SWAG (Stuff We All Get), don’t imagine exclusive name-brand cashmere sweaters, Rolex watches, or Eddie Bauer merchandise. But all of those products, and more, are available as specialty branded products. Recognizable quality name-brand promotional products and high-end creations used as gifts of appreciation make a statement—one […]

2018-11-14T12:49:02-05:00By |Promotional Products|

How to Annoy Visitors to your Website

Annoying visitors to a website is probably not something anyone intends to do, yet everyday folks visit sites that frustrate and disappoint them. Irritated visitors are likely to leave, never return, and tell others. Part of the problem is people are bothered by different things. What may seem innocent to some is an annoyance to […]

2018-11-14T12:46:38-05:00By |Marketing Services|

Promotional Products for Pets

Have you considered promotional products for pets? Wait—what? Specialty giveaways for pets—you’ve got to be kidding, right? OK, maybe not for pets…for pet owners.

How many Pets are there in the USA?

According to the AVMA (American Veterinary Medical Association), they are 69,929,000 dogs and 76,059,000 cats in America. […]

2018-11-14T12:42:31-05:00By |Promotional Products|

Top Ten Collateral Material Mistakes

We’ve all seen flyers with fuzzy out-of-focus super-pixelated images, brochures using…Comic Sans, and business cards that don’t share complete information, but how does this happen? Who looks at mistake-ridden print pieces and says, “Looks fine to me!” The most likely answer is nobody…or least somebody who isn’t qualified to review the material; it may have […]

2018-11-14T12:41:27-05:00By |Marketing Services|

Why you Need Promotional Products for Kids

Not long ago, I attended an industry trade show. It was a B2B event that had nothing to do with children. As I walked the show, and noted the various specialty give-away products vendors offered I noticed an attendee sincerely thanking a vendor for a promotional product. Yes, most attendees say thank you, but this […]

2018-11-14T12:40:24-05:00By |Promotional Products|
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