Most businesses use specialty products. They acknowledge milestones, share recognition, and show appreciation by giving products. Promotional products are used by organizations for marketing, branding, and introductions. Branded merchandise is distributed to prospects, customers, and employees. They’re available on-site, online, and in company stores. Promotional products are a part of the American business culture. Consumers […]
This post started life as a TKO Top Ten post, but after chatting with our design team, it became apparent there were a lot more than ten questions to ask a web designer before hiring one. It’s difficult, in any field, for a non-expert to determine credentials and expertise, but it’s not impossible. By asking […]
On this blog, we’ve shared how to improve small business websites, what to look for, and how to maintain an effective site. But we may have missed the most important small business market segment for website development—small businesses who have no website.
What will customers, prospects, vendors, and employees want in 2015? Here are a few of the hottest promotional offerings. Some of the top ten are newer items while some are traditional specialty product top producers. The overall top ten isn’t one-size-fits-all, a lot of what will be your top ten depends on the industry, product […]
We’ve all experienced the disappointment of a website that doesn’t deliver. Sites, which are too slow, confusing, or difficult to navigate, are usually discarded for a competitor’s site in a very short time. Consumers don’t have a lot of patience. If you want a chance at capturing your target audience avoid these ten website no-no’s
If you live anywhere above the Mason-Dixon Line (and sometimes below!) you know how suddenly and severely winter weather can change. Road conditions, traffic jams, and vehicle breakdowns can happen at any time. Inclement weather drastic enough to stop vehicles in their tracks has already occurred this winter and will again. Regardless of how safe […]
Your team is preparing for the approaching trade show season. Your displays are in order—clean and primed—ready to go. You’ve ordered collateral materials—brochures, flyers, and business cards. Carpet, banners, drop box—check. It’s time to decide on promotion items to offer customers and prospects. According to the Incomm Center for Trade Show Research and Sales Training – See […]
Last week several members of a customer’s team toured our office. The group included four designers and two coordinators. When the team was introduced to our marketing department, I inquired who administrated their social media networks. One of the designers was the primary go-to person for social media in their organization. He and I began […]
According to PPAI (Profession Products Association International) American business spends over six billion dollars per year on gifts. Not surprisingly, the majority of gift giving comes during the traditional holiday season. In a PPAI study, Business-Gift Practices, they found 84% of businesses give gifts and for the […]
Our design team makes creating collateral materials look easy. Believe me it’s not. I’ve attempted to create brochures and attempt is exactly the right word. Not until I worked with a roomful of designers did I understand all the considerations required to make an effective brochure. There’s a lot more to it than knowing the […]