In America, we celebrate summer holidays, Mother’s Day and Father’s Day, and the official opening of summer, Memorial Day. Don’t forget Cinco de Mayo as well as the last beams of summer sun in September, Labor Day. But the king of summer celebrations is Independence Day, the 4th of July. The […]
The June wedding, indeed the June bride, is a historic event. The facts are more weddings do take place in June, in America, but not by much. Wedding promotional products are used the year round.
June comes in at 10.8%, August 10.2, May 9.8, and September at 9.6. By the way, 92% of weddings take place […]
Branded apparel is one of the easiest and most efficient ways to promote an organization. Because not only do employees appreciate company logoed clothing but other interested parties such as customers and vendors like wearable SWAG.
What Garments Make the Best Branded Apparel?
Coats, hats, pants, shirts, skirts, and sweaters are […]
Lead magnets offer a free service in exchange for contact information. I’ve heard them called a bribe to subscribe, but I find that a bit cynical. Look at it this way. A lead magnet is a valuable or useful piece of information or offer of help that is worth a potential client’s time […]
My wife’s skin tone may best be described as clear. Not long ago she submitted her DNA for genetic testing; she’s more than 90 Nordic. She describes herself as a Viking. Her hair is a dark red (with some gray), and she has more freckles than a polka dotted scarf has dots. She […]
Kevin Greek, the webmaster and online guru for TKO Marketing Solutions sent me an email suggesting augmented reality in print material might be a good topic for a blog post. I answered “Sure Kevin, what the heck is augmented reality in print? Aren’t print and augmented reality mutually exclusive?” Old School print and state-of-the-art […]
It’s getting to be that time of year again. It’s time to bring the gas grill out of the shed, hose down the charcoal smoker, and put on the chef’s apron, because it’s barbecue season.
There’s nothing more American than friends and family gathered on a backyard patio, or at the park with a grill sizzling […]
Is direct mail dead? Hardly, according to Target Marketing Magazine, Marketers spent $45 billion to send 87 billion pieces of mail in 2013. Why is that? Why would marketers invest so much money, time, and effort in an old school advertising technique that dates back more than a century? Could it be because it […]
The old saying is getting there is half the fun. It can be, when the traveler is prepared, and things go according to plan. However, nearly everyone has a story about the trip from Hades, and it’s usually about the travel, not the destination. Travel promotional products can help.
Remember the time you […]
How is an effective print ad defined? Is it because it’s eye-catching, well-designed, and has great typography? Those ingredients are all very nice, but the bottom line is an effective print ad is one that works. If an ad doesn’t get the message out, attract customers, and highlight your brand, does it matter how good […]