I should begin by divulging that I don’t hate all buttons, only buttons that detract and interfere with a page. For example, floating buttons, especially those vertical buttons attached to the left side of a website. You know…the ones that interfere with copy forcing you to look over, under, and around them to view the information. […]
Everyone has seen, used, and collected pocket folders. The most popular style has been the standard two pocket square cut folder—nothing wrong with those…but so much more can be done. And isn’t the point of a branded pocket folder to create a memorable brand image?
Pocket folders don’t have to be square. They can […]
A professional promotional consultant can save you time, money, and embarrassment. Years ago a music retailer held an annual extravaganza. Employees, vendors, and music industry leaders attended. Top notch entertains performed. It was an exclusive music industry event. One of the products displayed was a new style of display case to hold CD’s. All of […]
A rip card is traditionally a 3.5” x 8.5” rack card with perforations 2” from the bottom; however it could be designed to fit the needs of any customer and project. The idea is simple. The perforated section may be “ripped off” to share information thus completing a dual purpose—promote and share.
You’ve been working on your website for three months. You hired a top notch web design team, and they delivered. You love your new site. It’s simple, elegant, and effective. From the typography to the copy—it works. It’s easy to navigate and has concrete calls to action. It’s a great site, and you’re glad your […]
TKO Marketing Solutions has been in the promotional product business for more than a year. And in that time we’ve encountered businesses that never used promotional products. While some businesses think they’ve never used specialty items only to learn their branded apparel, employee awards, and giveaway pens are, in fact, promotional products, others have […]
Most people when asked to picture promotional products, or SWAG (Stuff We All Get), don’t imagine exclusive name-brand cashmere sweaters, Rolex watches, or Eddie Bauer merchandise. But all of those products, and more, are available as specialty branded products. Recognizable quality name-brand promotional products and high-end creations used as gifts of appreciation make a statement—one […]
Quick. You need to get in and out of the grocery store fast. Let’s say you need some Campbell’s tomato soup for a recipe. You’re on the soup aisle, and you instinctively, without even thinking about it, start scanning the rows of cans for– you guessed it, the color red.
Since […]
Annoying visitors to a website is probably not something anyone intends to do, yet everyday folks visit sites that frustrate and disappoint them. Irritated visitors are likely to leave, never return, and tell others. Part of the problem is people are bothered by different things. What may seem innocent to some is an annoyance to […]
The answer is that promotional products cost less per impression than most forms of advertising, but there’s a lot more to it than impressions.
According to Media Post, “The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any […]