There’s been a lot said about web page layout. The importance of placement, and whether copy and images should be above or below the fold. However, one critical key to understanding effective webpage layout is knowing how the eyes of English speaking people flow across a page. Understanding how eyes track websites. There has been […]
Does every small business need a website? “It may be 2016, but 46 percent of U.S. small businesses still don’t have a website for their company…” — Entrepreneur
Let that sink in. Nearly half of the small businesses in America are without a website. I feel as if I should be sharing why you […]
In a previous post, How to target your B2B audience, I talked about determining who your customer is and isn’t, what problems you solve for them, what sets you apart, and understanding your USP (Unique Sales Position). Today I want to discuss how to reach your targeted audience once you’ve recognized them.
According to the SBA (Small Business Administration), “97 percent of consumers search online for products and services, but one out of every two small businesses is simply not there for customers to find.” — Getting your small business website right. If you’re one of the 50% who don’t have a website, it’s time to […]
I was part of a conversation at a networking event that included Public Relations professionals, social media marketers, copywriters, and graphic designers. It was an interesting discussion about breaking down the silos of cross promotion. Several people bemoaned the difficulty they had communicating interdepartmentally about marketing strategy. It seems the web dev people, social networkers, […]
The Oasis Diner is a great place to relax, visit, congregate, and eat. It serves diner fare that has comforted Hoosiers for generations; the setting is a piece of history right out of the heyday of the national road (the Oasis is an original 1954 mountain view diner), and the staff goes beyond being […]
You have a new product that you’re excited about. It solves a problem. It’s something folks are looking for. Your customers need it. It should be a home run, not only because it’s a great product, but because it will help people. It fits a niche and fills a need. But if no one hears […]
Businesses use printed flyers as handouts at trade shows and events. Sales people use flyers to highlight products during a sales presentation or while canvassing for new business. Electronic brochures are used in newsletters, emails, and shared on websites. There are several factors to a successful flyer, and one of them is the copy. The […]
Your website should have CTA’s (Calls to Action) if it doesn’t read this– Social Media Today: The Call to Action Your Website Needs. Now that that’s settled let’s talk about your CTA. If your CTA isn’t creating action, you need to take action, because if the actions aren’t coming to you, they’re going to […]
There’s more to creating a corporate newsletter than meets the eye. Templates, browsers, and providers are all critical to a successful newsletter. In this post, we’re going to concentrate on content creation. However, content is influenced by other considerations.
The choice of topics will be affected by its intended audience. Is it […]