The truth is, the future of website design is—there will be no website design. Within 20 years website technology may be obsolete with wearable tech or even nanobots transmitting information directly to the human nervous system. Websites may be designed by AI (Artificial Intelligence), not humans. Websites may exist but will be considered obsolete much […]
All of us are inundated with advertising, marketing, and logos all day, every day. Most are nondescript and fleeting but a few stick in our heads. Take a moment and think of the first logo that comes to mind. Why was this particular logo at the top of your thoughts? What makes it stand out? […]
When print collateral is discussed most business people think of sales sheets and brochures. There are a few other forms of print collateral that can be just as influential in promoting an organization and bringing leads to the top of the sales funnel.
Business forms – Business forms should be part of the organization’s brand not […]
A padfolio is a portable organizer with places for pens, papers, and presentations. They can be used to carry and protect mobile devices. They come in hundreds of sizes, styles, and shapes from thousands of manufacturers such as Kenneth Cole. A padfolio is a great way to help your team stay focused, organized and on point. […]
I perform on weekends. In 2008, my friend Dave, who’d I’d performed with on and off for more than 30 years, asked me to sit in with his new band. I drove to their performance in Spencer, Indiana and after the first set I joined them onstage for a few numbers. I’m a vocalist. They […]
Fact sheets are an important tool. Interested parties, investors, bankers, vendors, and employees all find fact sheets appealing. They’re a straightforward and simple way to share the facts. Fact sheets can be used to cover several areas and topics. Conventions and trade shows are a great place to use fact sheets. They can be part […]
Sales sheets are a dime a dozen. Go to any trade show and you’ll find enough sales sheets to fill a bag. With that in mind, it’s important that a sales sheet stands out, fits the culture of the organization, and provides prospects the information they want.
Did I surprise you by saying […]
If I asked, “What’s the first brand that comes to your mind?” Would it be Starbucks, Nike, Coca-Cola or? But why those brands? Is it mass advertising, years in business, product excellence, or consumer comfort? It may be a little of all, but what else do all these top brands have in common?
Several weeks ago three mature trees fell in my yard crushing sections of my fence. My wife contacted a tree service for an estimate. Regardless that I had never used a chainsaw, I decided I could save money and do it myself. Besides, I’d have all that wood for our fireplace. A friend, thank you, […]
Most organizations whether business-to-business, business-to-consumer, or not for profit, use forms. Service logs, sales receipts, and accounting forms are all an opportunity to unify and establish a company’s brand. Although downloaded generic forms may fill the need, a form has the capability to be more than a functional piece of paper, it can add to […]