History can teach us many lessons: pitfalls to avoid, repeatable successes, and cautionary tales. Unfortunately, many of us never take the time to review the past. History repeats itself and whether that’s good or bad has much to do with our knowledge of the past. What can we learn from the history of promotional products? […]

According to the United States Bureau of Labor Statistics the average American spends a little more than one hour per day eating or drinking; seven hours a week, 365 hours every year. That’s a lot of time. It’s time that customers, prospects, and employees could spend enjoying the fruits of your promotional […]

I often roam the TKO Graphix grounds in search of blog inspiration and ideas. So, while visiting with the TKO Marketing Solutions team yesterday, I asked Jessica, Amy, and April what was new and interesting in the specialty product world; what were customers ordering, what were they talking about, and what questions were prospects […]

You’ve decided to give your customers a thermal cup at your product launch. You’ve taken the time to choose a cup you know they’ll appreciate. It’s a really good cup. You’ve envisioned your customers being reminded of your brand and product every day with their morning coffee at the office. Then at the event your […]

As of 2012 there was 253 Million Vehicles Registered in the United States of America. Approximately 67% of the total population of 320 million Americans are 16 years of age or older; eligible for a driver’s license. The total number of licensed drivers in the USA is 196 million, which translates to 1.3 […]

You’re preparing for an open house, trade show, or new product introduction. You’ve considered specialty branded giveaways, but wonder how effective they are. Wouldn’t it be just as productive to hand out business cards? Promotional products certainly make sense as an appreciation gift for customers. But what about prospects that are unfamiliar with […]