The key to a successful specialty product campaign is having a well thought out plan. Anyone can order 500 branded pens—that sit in a closet for two years. Putting thought and effort into a promotional product plan can save a lot of head scratching and underutilized advertising funds.
Know what you […]
When I went to high school summer vacation included the entire month of August. We didn’t return to School until the first week of September. There was even a song by a group called the Happenings, See You in September. But that’s no longer the case; kids today start back in June, July, […]
Brand consistency can be a challenge for any organization. It’s a challenge for businesses that specialize in marketing, PR, advertising, or branding let alone corporations in other fields. ESI Technical Advisors came to TKO Marketing Solutions wanting a unified look that matched their professionalism as IT consultants. We showed them how.
Proper skin care is important year round but even more so when extreme heat and UV rays begin beating down from the summer sun.
“Ultraviolet rays, which can burn the skin, and over time, could reduce its elasticity and cause a person to age prematurely. Frequent and prolonged exposure to ultraviolet rays over many years is […]
There’s a lot to creating and supporting an effective website. Websites are managed, they don’t stand alone. And the best way to successfully manage a website is to build it with forethought and purpose. There’s a lot to consider. In the original outline for this post, I listed 22 essentials. Essentially… that’s just too many. […]
Online company stores are used by businesses, not for profits, and government agencies. We’ve helped all three. Most people think of a company store as a place for employees to find company gear, apparel, and branded promotional products, and although that’s a large part of how company stores are used, there are many other applications.
Merchandising […]
It’s late-July, and the dog days of summer are upon us, those hot summer days when it’s not fit to leave a dog out in the sun. If you want your business to stay “cool” give your clients custom branded products designed to beat the heat.
For the car – It can get […]
Have you been to a trade show and it seemed every other booth had the same giveaway products? The same dull branded pens, a bowl of breath mints, and water bottles? Not that those aren’t fine products, but how many does one trade show attendee need? So ask yourself this, what promotional products would set […]
The old idiom, the devil is in the details, refers to how omitting seemingly small unimportant aspects of a plan can be its undoing. Stationery is one of those details. As far as marketing plans go, stationery is only a small part of the plan—or is it? Advertising initiatives, signage, vehicle graphics, web design, and collateral […]
“Take me out to the ballgame
Take me out with the crowd
Buy me some peanuts and crackerjacks
I don’t care if I never get back
Let me root, root, root
For the home team
If they don’t win it’s a shame.
For it’s one,
Two,
Three strikes you’re out
At the old ball game”
It’s mid-summer, the sun is beating down on the brims of […]