I’m from Indianapolis. I live in Speedway, Indiana. I’m a racing fan. I hear practicing NASCAR and Indy Car racers from my backyard. I’m within walking distance of the track. The month of May is and always has been a holiday for me. I attended my first Indy 500 in the late 60’s. I watched […]
We review our website analytics monthly. One of the areas we focus on is pageviews, including the top performing blog posts, traffic referrers, and social referrers. The numbers on most of our social media networks, including all three Facebook sites, were down in the fourth quarter of 2014. We puzzled over what had changed; what […]
A few weeks ago we posted the Top Ten Promotional Products for Women—not wanting to seem chauvinistic we included this, “Before anyone gets the idea we’re singling out the fairer sex—a men’s top ten promotional products is coming as well as a top ten promotional products for zombies, werewolves, and vampires.” And you thought we […]
Consumers want to be able quickly find the information for which they are searching. What consumers don’t want is friction, defined as any obstacle to reaching their goal.
Last week I canceled a follow-up doctor’s appointment. It’s a new doctor I’ve only visited once. My Physician of 15 years retired from private practice. […]
We’ve shared posts about specialty products for pets, children, and women, but what about men? Are there specific promotional products more appealing to men? Are specialty products gender specific? The answer is the majority of promotional SWAG is appropriate for all. Electronics, desk items, and drinkware are appreciated by everyone, male or female. However there […]
Choosing the right promotional product to give an executive could mean the difference between being forgotten or asked to bid on a major contract. Knowing what specialty product to offer an executive begins with knowing the person.
To tell you the truth, I’m betting against you on this quiz. I don’t believe most people know as much about promotional products as they think they do. Even a few folks in the industry may be surprised. So…are you ready to take on the challenge? Are you a PPP (Promotional Product Pro?) Let’s find […]
Before anyone gets the idea we’re singling out the fairer sex—a men’s top ten promotional products post is coming, as well as a top ten promotional products for zombies, werewolves, and vampires. Although some of the products listed here appeal to most humans, regardless of sex, these ten have been vetted through stringent scientific methods—I […]
I should begin by divulging that I don’t hate all buttons, only buttons that detract and interfere with a page. For example, floating buttons, especially those vertical buttons attached to the left side of a website. You know…the ones that interfere with copy forcing you to look over, under, and around them to view the information. […]
Everyone has seen, used, and collected pocket folders. The most popular style has been the standard two pocket square cut folder—nothing wrong with those…but so much more can be done. And isn’t the point of a branded pocket folder to create a memorable brand image?
Pocket folders don’t have to be square. They can […]