Did the title catch your attention? Did you get just a little defensive? Do you think you effectively use testimonials on your website? I thought the same, but the more I researched this topic, the more I came to believe that TKO Graphics could do a better job using testimonials than what we currently do […]
It’s a June Saturday Afternoon. My wife just left to meet friends. My mind wandered to the night before. I performed music with friends at a small venue—classic rock. We dressed the part. Blue jeans, T-shirts, sneakers, and I wore a cap. It’s a rock and roll cap, black with red and green lettering. It […]
When I scheduled this post idea, the need for website video, on my editorial calendar, I wondered am I preaching to the choir? Surely most business websites include video, don’t they? I googled, “Percent of small business websites without video.”
I didn’t find what I was looking for, but I was reminded that one-half of the […]
Don’t be late to the tailgate party and don’t be late to order tailgate promotional products for the upcoming season. It might be the middle of summer but the fall football season will be here sooner than you think, which means it’s time to order tailgate SWAG for your corporate tailgating parties.
Not only can a […]
A major key to professional print collateral is consistency. Every piece of print in your organization should be a part of your brand. An organization presents a unified brand by sharing colors, logos, taglines, and fonts, across all print pieces. Whether the print is promotional, internal, customer service, or advertising it should look like—you. It […]
Is it time to consider autumn and winter branded promotional products? In an answer—YES. Time is a funny thing. It sneaks up on you, and before you know it another year has come and gone. Such is life, and such is business. Fall is right around the corner. It’s time to begin thinking about, and […]
Founded in 1970, Metro Elevator offers more than 500 construction hoists and industrial lifts, installing and servicing them throughout North America. The Indiana-based family-owned business has built long-standing relations with customers as well as employees. They’re a great company to work with and for.
That’s a good question. Metro Elevator […]
Human beings do best when they complete their tasks and gain a sense of accomplishment. Study after study confirms this. We like to know what we do makes a difference, that it matters, and that we’ve done our best. Whether it’s gazing proudly at a completed product, finishing a written document, or helping a customer […]
What are the keys to an effective small business landing page? The first key is to know the difference between homepage, content pages, and a landing page. The home page is your websites welcome page. It should be about what your business can do for a prospect. Content pages go deeper sharing information about the […]
The business people who pay for websites aren’t always the most knowledgeable about how they function. Too often people believe a site is one and done, build it and they will come. However, those who create the sites understand that websites aren’t static, they’re fluid, and that blogging greases the wheels.
Web best practices change, for […]