Have you considered promotional products for pets? Wait—what? Specialty giveaways for pets—you’ve got to be kidding, right? OK, maybe not for pets…for pet owners.
According to the AVMA (American Veterinary Medical Association), they are 69,929,000 dogs and 76,059,000 cats in America. […]
We’ve all seen flyers with fuzzy out-of-focus super-pixelated images, brochures using…Comic Sans, and business cards that don’t share complete information, but how does this happen? Who looks at mistake-ridden print pieces and says, “Looks fine to me!” The most likely answer is nobody…or least somebody who isn’t qualified to review the material; it may have […]
Not long ago, I attended an industry trade show. It was a B2B event that had nothing to do with children. As I walked the show, and noted the various specialty give-away products vendors offered I noticed an attendee sincerely thanking a vendor for a promotional product. Yes, most attendees say thank you, but this […]
Most businesses use specialty products. They acknowledge milestones, share recognition, and show appreciation by giving products. Promotional products are used by organizations for marketing, branding, and introductions. Branded merchandise is distributed to prospects, customers, and employees. They’re available on-site, online, and in company stores. Promotional products are a part of the American business culture. Consumers […]
This post started life as a TKO Top Ten post, but after chatting with our design team, it became apparent there were a lot more than ten questions to ask a web designer before hiring one. It’s difficult, in any field, for a non-expert to determine credentials and expertise, but it’s not impossible. By asking […]
On this blog, we’ve shared how to improve small business websites, what to look for, and how to maintain an effective site. But we may have missed the most important small business market segment for website development—small businesses who have no website.
What will customers, prospects, vendors, and employees want in 2015? Here are a few of the hottest promotional offerings. Some of the top ten are newer items while some are traditional specialty product top producers. The overall top ten isn’t one-size-fits-all, a lot of what will be your top ten depends on the industry, product […]
We’ve all experienced the disappointment of a website that doesn’t deliver. Sites, which are too slow, confusing, or difficult to navigate, are usually discarded for a competitor’s site in a very short time. Consumers don’t have a lot of patience. If you want a chance at capturing your target audience avoid these ten website no-no’s
If you live anywhere above the Mason-Dixon Line (and sometimes below!) you know how suddenly and severely winter weather can change. Road conditions, traffic jams, and vehicle breakdowns can happen at any time. Inclement weather drastic enough to stop vehicles in their tracks has already occurred this winter and will again. Regardless of how safe […]
Your team is preparing for the approaching trade show season. Your displays are in order—clean and primed—ready to go. You’ve ordered collateral materials—brochures, flyers, and business cards. Carpet, banners, drop box—check. It’s time to decide on promotion items to offer customers and prospects. According to the Incomm Center for Trade Show Research and Sales Training – See […]