Kevin Greek, the webmaster and online guru for TKO Marketing Solutions sent me an email suggesting augmented reality in print material might be a good topic for a blog post. I answered “Sure Kevin, what the heck is augmented reality in print? Aren’t print and augmented reality mutually exclusive?” Old School print and state-of-the-art […]
Is direct mail dead? Hardly, according to Target Marketing Magazine, Marketers spent $45 billion to send 87 billion pieces of mail in 2013. Why is that? Why would marketers invest so much money, time, and effort in an old school advertising technique that dates back more than a century? Could it be because it […]
How is an effective print ad defined? Is it because it’s eye-catching, well-designed, and has great typography? Those ingredients are all very nice, but the bottom line is an effective print ad is one that works. If an ad doesn’t get the message out, attract customers, and highlight your brand, does it matter how good […]
I continue to read posts and articles proclaiming print is dead, and long live digital. I haven’t found it yet, but I’m certain there’s a print copy of one of these essays. Print isn’t dead. Print collateral materials may be more important to marketing, advertising, and branding than ever before in our brave new digital […]
It should be made clear from the very start that I’m not a web designer. In that case, why am I writing about website design? I’ll answer that in a minute.
While attending a web development seminar, geared towards business people, not developers, the presenter asked whether it was best to develop a website for desktop […]
There are millions of published articles about how to build the perfect website. Millions. We’ve posted several such as, Does Your Website Share These Essentials? Or for small business, Why Your Very Small Business Needs a Website, or just to be safe, The Top Ten Website Mistakes. So why one more post? Because […]
On November 17th of last year, my friend Lorraine Ball from Roundpeg presented at ECI Social Media Group. Her topic was websites and her first question was, “Is your website doing what you want it to do?” If you get the chance to see Lorraine present do it. Because her presentations are […]
Here’s the bottom line. The purpose of a website is to represent an organization in the most favorable way while delivering a positive user experience so as to influence the visitor’s actions. Not every website achieves this, and often as not, it’s because someone bought into one of many web development myths.
I love the holidays. From Thanksgiving through New Year’s is my favorite time of year. Okay, who am I kidding; my holiday season begins on Halloween. I love the music, decorations, and fellowship of the season. Christmas movies, music, and decorations, just can’t be beat. And I love learning holiday facts. With that in mind, […]
When most folks think of holiday marketing, they think of retail. B2C (Business to Consumer). Whether shopping online or in-store holiday specials, sales, and promotions abound. Shoppers expect them. That’s not always the case with B2B (Business to Business). Oh sure most business consumers expect a holiday card or a box of promotional cheese or […]