Print Mistakes You Shouldn’t Make  

I’m not a designer, and I don’t run a print press. I only know enough about the print process to be dangerous, but I know who to call upon, I know how to avoid print mistakes because I work with some of the most talented printers and designers in America. I don’t know of anyone better […]

2017-10-23T09:38:46-04:00By |Marketing Services|

Don’t Just Look at Your Website—Read it

In one afternoon last week, I stumbled upon two websites with unprofessional copy. Although both were professional in appearance, showed good lay out, and were mobile friendly both had poor grammar and misspelled words in the copy. One of them had seven misspelled words in three short paragraphs on their about page. One of the […]

2019-01-30T09:54:09-05:00By |Marketing Services|

9 Easy Ways a Copywriter can Improve SEO  

Can a copywriter improve SEO? Good question, considering nobody knows all of the factors that Google, Bing, and other search engines use to rank content. However, there are many agreed upon and accepted actions that can improve a website’s SERP (Search Engine Results Page) ranking. How important is this? Let me ask you a question, […]

2017-09-11T10:19:29-04:00By |Marketing Services|

Why Your Small Business needs Website Video  

When I scheduled this post idea, the need for website video, on my editorial calendar, I wondered am I preaching to the choir? Surely most business websites include video, don’t they? I googled, “Percent of small business websites without video.”

I didn’t find what I was looking for, but I was reminded that one-half of the […]

2017-08-14T09:34:51-04:00By |Marketing Services|

Small Business Print Collateral Checklist

A major key to professional print collateral is consistency. Every piece of print in your organization should be a part of your brand. An organization presents a unified brand by sharing colors, logos, taglines, and fonts, across all print pieces. Whether the print is promotional, internal, customer service, or advertising it should look like—you.  It […]

2017-07-31T09:32:28-04:00By |Marketing Services|

How Important is Blogging to Your Website?

The business people who pay for websites aren’t always the most knowledgeable about how they function. Too often people believe a site is one and done, build it and they will come. However, those who create the sites understand that websites aren’t static, they’re fluid, and that blogging greases the wheels.

Web best practices change, for […]

2019-01-30T10:07:44-05:00By |Marketing Services|
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