There are several types of construction companies, including home remodelers, general contractors, renovators, and owner builders. However, they all have a couple of things in common. Employees, subcontractors, and partners from the building trades as well as customers all get excited about their new construction.
Tools can be branded to giveaway to customers, […]
Promotional products are a great way to reach and connect with your target audience. Done correctly advertising specialties help prospects remember your organization in a positive light. Done incorrectly, what the potential customer remembers about you may not be so good. Don’t make these promotional product mistakes.
10. The product […]
According to the SBA (Small Business Administration), “97 percent of consumers search online for products and services, but one out of every two small businesses is simply not there for customers to find.” — Getting your small business website right. If you’re one of the 50% who don’t have a website, it’s time to […]
How important is employee recognition? Unfortunately too many managers believe money is what retains valuable employees. Let me ask you a question. Have you ever resigned from a position to take a lower paying one? If so, money wasn’t your motivation, was it? Was it a lack of recognition, company culture, or your boss? Chew […]
Promotional products aren’t one size fits all. Every type of organization will have their own niche as to the most effective advertising specialty products for them. To understand what may be best for your team answer the following questions.
Will the products be […]
I was part of a conversation at a networking event that included Public Relations professionals, social media marketers, copywriters, and graphic designers. It was an interesting discussion about breaking down the silos of cross promotion. Several people bemoaned the difficulty they had communicating interdepartmentally about marketing strategy. It seems the web dev people, social networkers, […]
The Oasis Diner is a great place to relax, visit, congregate, and eat. It serves diner fare that has comforted Hoosiers for generations; the setting is a piece of history right out of the heyday of the national road (the Oasis is an original 1954 mountain view diner), and the staff goes beyond being […]
You have a new product that you’re excited about. It solves a problem. It’s something folks are looking for. Your customers need it. It should be a home run, not only because it’s a great product, but because it will help people. It fits a niche and fills a need. But if no one hears […]
Proponents of promotional products consider them a form of advertising, but are they? Are advertising specialty products really advertising, or are they just giveaways that don’t do all that much? Traditional advertising is the act of paying to promote a product or service. Are there enough facts to support promotional products as successful promotional advertising?
When […]
The best answer is it depends on the NFP (Not-for-Profit). There are products better suited to the specific initiatives of any given charity, and there are advertising specialty products that work in general for NFP’s.
Wristbands and bracelets are a great way for followers to show their support. Sometimes the […]