Doesn’t it seem like every few hours some new national day floats across your screen? National speak like a pirate day, drink margaritas day, and baked Alaska day just to name a few. The truth is there are hundreds upon hundreds of national days. Some dates have double digit celebrations. Check it out, National […]
Here’s the bottom line. The purpose of a website is to represent an organization in the most favorable way while delivering a positive user experience so as to influence the visitor’s actions. Not every website achieves this, and often as not, it’s because someone bought into one of many web development myths.
There are hundreds of thousands of promotional products. Worldwide, it’s an 18 billion dollar per year industry. It’s hard to find an individual who doesn’t own promotional products. And harder yet to find a business that doesn’t offer promotional products to its customers, employees, and vendors. So, what are the most popular promotional products?
Promotional products are perfectly suited to fit the season as well as any marketing strategy whatever time of year. Whether its gifts to clients at Christmas or products to support a golf outing, promotional products add to any event. And that’s why you need a promotional product advertising checklist.
Have you ever attended an event and […]
I love the holidays. From Thanksgiving through New Year’s is my favorite time of year. Okay, who am I kidding; my holiday season begins on Halloween. I love the music, decorations, and fellowship of the season. Christmas movies, music, and decorations, just can’t be beat. And I love learning holiday facts. With that in mind, […]
So, how many of your customers use calendars? The answer is all of them. Sometime before New Year’s Eve 2017 every single one of your customers will receive, purchase, and download calendars. The question is what kind of calendar will your customer keep and use throughout 2017?
Giving away a […]
When most folks think of holiday marketing, they think of retail. B2C (Business to Consumer). Whether shopping online or in-store holiday specials, sales, and promotions abound. Shoppers expect them. That’s not always the case with B2B (Business to Business). Oh sure most business consumers expect a holiday card or a box of promotional cheese or […]
I wondered aloud, “Would it be possible to order the 12 days of Christmas as promotional products?” The answer is kind of, sort of. The products in the song from dancers to fowl can be found and sent to customers as well as employees. Branding promotional presents may have to be through packaging because it […]
There’s been a lot said about web page layout. The importance of placement, and whether copy and images should be above or below the fold. However, one critical key to understanding effective webpage layout is knowing how the eyes of English speaking people flow across a page. Understanding how eyes track websites. There has been […]
Any product can have a name, logo, or call to action placed on it. There are more than ½ million promotional products used to advertise and promote businesses and organizations. Some of these products make fitting holiday gifts, and some don’t. But even the ones that fit may not show the true spirit of the […]