I’m not a designer, and I don’t run a print press. I only know enough about the print process to be dangerous, but I know who to call upon, I know how to avoid print mistakes because I work with some of the most talented printers and designers in America. I don’t know of anyone better […]
A few years ago we did a complete rebrand for a fast growing mid-size company. We began the rebrand with logo creation and continued with interior and exterior signage, vehicle graphics, print collateral, web design, and social media icons. The original logo looked like clip art from 1992. It was awful. The logo had little […]
In one afternoon last week, I stumbled upon two websites with unprofessional copy. Although both were professional in appearance, showed good lay out, and were mobile friendly both had poor grammar and misspelled words in the copy. One of them had seven misspelled words in three short paragraphs on their about page. One of the […]
Can a copywriter improve SEO? Good question, considering nobody knows all of the factors that Google, Bing, and other search engines use to rank content. However, there are many agreed upon and accepted actions that can improve a website’s SERP (Search Engine Results Page) ranking. How important is this? Let me ask you a question, […]
Did the title catch your attention? Did you get just a little defensive? Do you think you effectively use testimonials on your website? I thought the same, but the more I researched this topic, the more I came to believe that TKO Graphics could do a better job using testimonials than what we currently do […]
When I scheduled this post idea, the need for website video, on my editorial calendar, I wondered am I preaching to the choir? Surely most business websites include video, don’t they? I googled, “Percent of small business websites without video.”
I didn’t find what I was looking for, but I was reminded that one-half of the […]
A major key to professional print collateral is consistency. Every piece of print in your organization should be a part of your brand. An organization presents a unified brand by sharing colors, logos, taglines, and fonts, across all print pieces. Whether the print is promotional, internal, customer service, or advertising it should look like—you. It […]
What are the keys to an effective small business landing page? The first key is to know the difference between homepage, content pages, and a landing page. The home page is your websites welcome page. It should be about what your business can do for a prospect. Content pages go deeper sharing information about the […]
The business people who pay for websites aren’t always the most knowledgeable about how they function. Too often people believe a site is one and done, build it and they will come. However, those who create the sites understand that websites aren’t static, they’re fluid, and that blogging greases the wheels.
Web best practices change, for […]
Lead magnets offer a free service in exchange for contact information. I’ve heard them called a bribe to subscribe, but I find that a bit cynical. Look at it this way. A lead magnet is a valuable or useful piece of information or offer of help that is worth a potential client’s time […]