OK, I want the truth. Do you have a place you store business cards; a drawer, file or business card organizer? You do don’t you? When’s the last time you looked at them? Do you continue to pile business cards on the stack? If you went through the cards right now how many would you […]
Brand consistency can be a challenge for any organization. It’s a challenge for businesses that specialize in marketing, PR, advertising, or branding let alone corporations in other fields. ESI Technical Advisors came to TKO Marketing Solutions wanting a unified look that matched their professionalism as IT consultants. We showed them how.
There’s a lot to creating and supporting an effective website. Websites are managed, they don’t stand alone. And the best way to successfully manage a website is to build it with forethought and purpose. There’s a lot to consider. In the original outline for this post, I listed 22 essentials. Essentially… that’s just too many. […]
Online company stores are used by businesses, not for profits, and government agencies. We’ve helped all three. Most people think of a company store as a place for employees to find company gear, apparel, and branded promotional products, and although that’s a large part of how company stores are used, there are many other applications.
Merchandising […]
The old idiom, the devil is in the details, refers to how omitting seemingly small unimportant aspects of a plan can be its undoing. Stationery is one of those details. As far as marketing plans go, stationery is only a small part of the plan—or is it? Advertising initiatives, signage, vehicle graphics, web design, and collateral […]
Think about it. Remember the last thank you card you received? What did you think? How did you feel? Did it make you happy? Did you appreciate the sender? Will you remember him or her because of it? Are you more likely to call on them if needed? I thought so, all because of a […]
I was talking with a customer in our lobby the other day. We had met several years ago. He owned a construction company, an industry in which I had 30 years of expertise. He occasionally sought my advice. We talked about marketing, and he shared that direct mail was his best lead generation tool with […]
Our design and marketing team recently completed an internal sales resources website. It provides case studies, one-pagers, and brochures. The materials can be downloaded and printed for trade shows, events, and presentations or emailed to customers and prospects. Sometimes one customer needs both. Anyone in the sales department can “order” a variety of TKO branded promotional […]
Most Successful organizations, whether they’re B2B (Business to Business), B2C (Business to Consumer) or NFP (Not for Profit) have one thing in common—they have an effective website. In today’s world, not having a website that attracts clients, answers questions, and promotes your business is a disaster waiting to happen.
We review our website analytics monthly. One of the areas we focus on is pageviews, including the top performing blog posts, traffic referrers, and social referrers. The numbers on most of our social media networks, including all three Facebook sites, were down in the fourth quarter of 2014. We puzzled over what had changed; what […]