Where Will Your Promotional Product End Up?
You’ve decided to give your customers a branded copper-lined tumbler at your product launch. Therefore you’ve taken the time to choose a cup you know they’ll appreciate. “It’s a really good cup. It’s a 30 Oz. double-wall vacuum stainless steel tumbler with copper lining. Press in, twist closure lid. Keeps liquid hot for 5.50 hours […]
Should Your Business Giveaway Automotive Promotional Products?
Before I answer whether your business should giveaway automotive promotional products let’s do some math. “272.48 million vehicles were registered in the United States in 2017.” — Statista. There are more than 196 million licensed drivers in America, number of licensed drivers. So, how many of those 196 million drivers are potential customers […]
Don’t Giveaway Crap at a Conference Give SWAG Attendees Will Remember!
How many low-quality branded pens does one person need? I don’t know about the rest of you, but I’m picky about my pens. They need to have a sure grip, look good, and most of all write smoothly. If a pen scratches when it writes, I’m giving it away and if I can’t give it […]
Want to Give SWAG that People will Keep? Try Polo Shirts
How many polo shirts do you own? I have a dozen or more. I own three or four TKO Graphix branded polos and one or two from my previous employer (and think about this, I’ve been with TKO for nine years.) And I have two or three from race teams, a couple of basketball emblazoned […]
Are People Throwing Your Promotional Products in the Trash?
So, are consumers tossing aside your branded SWAG? To know if they are, you first need to understand why people keep some advertising specialty products and toss others in the trash. Investing in branded promotional products can be a great way to market your brand. However, if you don’t understand why people keep some products […]
FAQ: Are there Minimums on Promotional Products and Can I Save Money by Ordering More?
So, are there minimums on promotional products? Yes, there are but there are also ways to save money. Let me explain. A few years ago, my wife was responsible for a hospitality room at a regional conference for an international organization. She wanted a few branded pieces of SWAG for conference attendees to use and […]
What Summer SWAG Will Your Customers Love?
Summer is upon us, and it’s time for a new season of promotional products. We can put away the winter jackets, stadium blankets, and woolen mittens because the sun is out! Just as your clients, employees, and vendors appreciated the winter advertising products you shared they’ll use and enjoy the summer SWAG you give away. […]
How to Get 3,114 Impressions for Pennies
Advertising is expensive. It costs a lot to get noticed and to make an impression. Promoting an effective call to action which ends with a consumer buying a product or using a service isn’t easy. There’s branding to consider, marketing strategies, as well as getting the message to your target audience. Your business may have […]
FAQ: What’s the Best Way to Attach Logos to Apparel?
So, what’s the best method to attach logos to apparel? The answer depends on what type of apparel, the material, and what you want to accomplish. There are five common options for applying design to apparel. Each has advantages and disadvantages, from cost to color choices. So, choosing the best method for your needs […]