So, who uses promotional products? That’s easy to answer – everyone. Should you use promotional products? If you want the most cost-effective method of sharing a message, then yes you should use promotional products. Here are a few examples.
Footballs, baseballs, basketballs, and soccer gear with the school, team name, and mascot emblazoned on them. […]
Today’s promotional products can be traced back to 1789 with a commemorative button celebrating George Washington’s presidency. As early as the 1800s, advertisers used calendars for marketing. Any form of marketing used more than two hundred years must be outdated, right? So, is promotional product marketing outdated? Nope, and here’s why.
In fact, some of the products I’m about to discuss could be shocking, but only if they were taken apart. So yes, the title was a cheap ploy to gain your attention, but if you don’t know about and use electronic promotional products, that’s shocking. Because shocking promotional products are electric.
Electronic specialty products, used as […]
It may be unseasonably warm, but it’s late-September, and that means Halloween can’t be far off. My wife and I enjoy Halloween — it’s a big deal at our house. We’ve already ordered Halloween pencils to give away. Have you considered the promotional product opportunities Halloween offers you and your organization? Here are a few […]
How would you answer this question? “Our organization has an annual awards banquet. We’ve used the same style of trophy since 1998. So, we wondered what else is available?” Before we could answer the question, we needed to know what the awards were for, because it’s not only what type of award you should give, […]
Why do people keep promotional products? That’s a great question and one that should be considered when choosing promotional products. There are several points to consider, such as, who are your customers, what is your price point, and what do you hope to gain. However, consumers are primarily interested in how useful and attractive a […]
I perform in a classic rock band. We’ve considered branded merchandise, T-shirts, and pens to start with. My question is should I sell them, give them away, or both? Should branded merchandise be considered advertising or revenue? What’s the best way to make our band’s branded merchandise into a rock star?
As I do my final edits on this post, the Christmas Countdown Clock says there are 126 days, 15 hours, 12 minutes, and 17 seconds before Christmas. Seems like plenty of time, doesn’t it? For years I’ve been vocal in bemoaning early holiday advertising, marketing, and displays. Isn’t there a law that you can’t promote […]
Great question. I know I’ve collected cards — especially at events, and later wondered who they belonged to and what connections we’d made. I’ve tossed cards into drawers only to be forgotten. I’m certain the same has happened to many of the cards I’ve passed out. So, what’s the answer? I’m going to answer that […]
So, why do sweatshirts and pants make sweet SWAG? There are two reasons, and both are why your organization should add branded sweats to your promotional product line up.
Before I share reason number one, I want you to do something. Take a minute and count the number of sweatpants and shirts you own. […]