I came home from work the other day to find my wife with her laptop and a dozen or more flash drives piled in the middle of our kitchen table. She was searching for photos from a trip we’d taken to upstate New York a few years ago. She eventually found the photos. They were […]
Is it crass? It can be, but it doesn’t have to be. Thanksgiving is about being thankful, giving thanks, sharing your appreciation of others, and being considerate. It’s not about promotion and advertising. If I believe that to be so, then why am I promoting Thanksgiving promotional products in October? My answer is Thanksgiving’s about […]
I have two daughters and four grandchildren who live in Florida. They’ve all asked why I live in Indiana and not Florida. There are several reasons, but one of the primary reasons is I like the change of seasons. When it’s cold, you might find me in my living room enjoying a roaring fire. Although I […]
It’s October, and there’s a nip in the air. Depending on where you live you may have had your first frost or first snow, and if you live in sub-tropical Florida you know 40 degrees can be pretty darn cold. It’s time to get the heavy jackets out of the back room and put them […]
Does every small business need a website? “It may be 2016, but 46 percent of U.S. small businesses still don’t have a website for their company…” — Entrepreneur
Let that sink in. Nearly half of the small businesses in America are without a website. I feel as if I should be sharing why you […]
The promotional product business is an 18 billion dollar per year industry. That’s a lot of promotional products. Have you ever wondered where the 18 billion dollars goes? Because I have. So, who uses promotional products, and what is their purpose? Who are businesses trying to reach, and what actions do they hope clients and […]
In a previous post, How to target your B2B audience, I talked about determining who your customer is and isn’t, what problems you solve for them, what sets you apart, and understanding your USP (Unique Sales Position). Today I want to discuss how to reach your targeted audience once you’ve recognized them.
My hackles go up when I see Christmas merchandise and decorations in stores before Halloween. I believe the holiday starts on Thanksgiving and not one day, not one hour, not one minute before. So, what’s up with this Happy September and Merry Christmas Card blog post? What gives?
I remember reading an […]
Think about it. Wearable tech is hot and only expected to get hotter. “First off, wearables are just getting started. Shipments are expected to jump from 85 million last year to 560 million by 2021. That’s a compound annual growth rate (CAGR) of 37% each year for the next five years, and revenue will spike as […]
I have a stack of lanyards hanging from a flower vase on my home office bookshelf. Some are keepsakes such as the NCAA Men’s Basketball Final in 2010 (the Butler Bulldogs were one shot away). I have several Indianapolis Motor Speedway Lanyards. Some of my lanyards are from seminars and conventions, occasionally as a presenter […]