Promotional products are often an after-thought when it comes to advertising and marketing plans, but the truth is, promotional products rock. Promotional products aren’t an also-ran. In many ways, they lead the pack. They’re first place. SWAG in the 21st century is a hardworking tool that can be used to pinpoint your market, brand your […]
Are you looking for something new, unique, or different for your next trade show, open-house, or event? Do you want to give your customers, prospects, and vendors something no one else is giving them? Have you considered giving them a book? Not just any book but a book with your logo, tagline, and call-to-action, all […]
More years ago than I like to remember, August 15th marked the beginning of the end of summer for me. It was when high school football practice got into full swing. At that time, practice was prohibited until then, so beginning 8/15 we went at it full bore. We got out of the gate with […]
There are billions of people on social networks and regardless of your businesses primary audience, your targeted demographic is on social media. Your website is the flagship for connecting with your audience and social media is key to introducing prospects to your site. Social media and your website should work hand-in-hand. They should support and […]
Several weeks ago three mature trees fell in my yard crushing sections of my fence. My wife contacted a tree service for an estimate. Regardless that I had never used a chainsaw, I decided I could save money and do it myself. Besides, I’d have all that wood for our fireplace. A friend, thank you, […]
Does your organization give away specialty products at events? Do you share SWAG at trade shows, outings, and new product introductions? If so, wouldn’t it be important to know what promotional products give you the most bang for the buck? Although what works for one organization or industry may not fit […]
Have you ever been on a crowded street watching a passersby nearly walk into light poles and people while they expertly type with their thumbs on their mobile device? Yea, me too. What does that person look like? Who are they and how does that impact your business? If your business website, social media, marketing […]
Do you want to be known as a good sport? Try adding sports related specialty products to your SWAG bag of give-away branded items at your next trade show, outing, or event. Our nation is obsessed with fitness. We may be out of shape, but that doesn’t mean we’re not trying. And one of the […]
Promotional Marketing uses value-added assets to reach prospective customers and retain existing clients by enhancing the company, product, or service. Simply put, sharing products that benefit interested parties gives organizations an advantage over competition. The key to promotional marketing is to give your customer something useful, appropriate, and memorable.
Most organizations whether business-to-business, business-to-consumer, or not for profit, use forms. Service logs, sales receipts, and accounting forms are all an opportunity to unify and establish a company’s brand. Although downloaded generic forms may fill the need, a form has the capability to be more than a functional piece of paper, it can add to […]