The old idiom, the devil is in the details, refers to how omitting seemingly small unimportant aspects of a plan can be its undoing. Stationery is one of those details. As far as marketing plans go, stationery is only a small part of the plan—or is it? Advertising initiatives, signage, vehicle graphics, web design, and collateral […]
“Take me out to the ballgame
Take me out with the crowd
Buy me some peanuts and crackerjacks
I don’t care if I never get back
Let me root, root, root
For the home team
If they don’t win it’s a shame.
For it’s one,
Two,
Three strikes you’re out
At the old ball game”
It’s mid-summer, the sun is beating down on the brims of […]
So you think you know marketing. You earned a bachelors in marketing 12 years ago, worked in marketing since school, and you’ve kept up with the latest marketing trends and terminology. You should do just fine, shouldn’t you? Go ahead and take ten minutes and find out. We’re buying the next cup of coffee for […]
According to Turfnet.com, in 2013 there were 25.7 million golfers in the USA. Twenty-five Million. It doesn’t take a genius to figure we’re in the heart of the golf season for most of America. There are tens of thousands of golf tournaments going on all across the country—charity events, company outings, and professional tours. […]
Think about it. Remember the last thank you card you received? What did you think? How did you feel? Did it make you happy? Did you appreciate the sender? Will you remember him or her because of it? Are you more likely to call on them if needed? I thought so, all because of a […]
It’s that time of year again—summer vacation. The kids are out of school and you have two weeks of accrued vacation you haven’t taken. Or, you’re travelling across the country on business to visit customers, attend trade shows, and go to industry events. Either way, there are specialty products that can help ease the burden […]
I was talking with a customer in our lobby the other day. We had met several years ago. He owned a construction company, an industry in which I had 30 years of expertise. He occasionally sought my advice. We talked about marketing, and he shared that direct mail was his best lead generation tool with […]
Jack Woodlock, sales executive at TKO Marketing Solutions, shared a story about working at a large trade show. A giant pharmaceutical company’s massive display was next to his small booth. It had interactive elements, staff galore, and even a walk-through mock-up of the human body. It was impressive. Being ignored, getting lost in […]
Our design and marketing team recently completed an internal sales resources website. It provides case studies, one-pagers, and brochures. The materials can be downloaded and printed for trade shows, events, and presentations or emailed to customers and prospects. Sometimes one customer needs both. Anyone in the sales department can “order” a variety of TKO branded promotional […]
TKO Team Talk: Amy Thomas from TKO Marketing Solutions shared her excitement with me after visiting a DGT (Direct to Garment) printer. Amy was very enthusiastic about the operation and what it can deliver. Then she showed me an example of their work. It was impressive.
Historically […]