I have two daughters and four grandchildren who live in Florida. They’ve all asked why I live in Indiana and not Florida. There are several reasons, but one of the primary reasons is I like the change of seasons. When it’s cold, you might find me in my living room enjoying a roaring fire. Although I […]
It’s October, and there’s a nip in the air. Depending on where you live you may have had your first frost or first snow, and if you live in sub-tropical Florida you know 40 degrees can be pretty darn cold. It’s time to get the heavy jackets out of the back room and put them […]
The promotional product business is an 18 billion dollar per year industry. That’s a lot of promotional products. Have you ever wondered where the 18 billion dollars goes? Because I have. So, who uses promotional products, and what is their purpose? Who are businesses trying to reach, and what actions do they hope clients and […]
My hackles go up when I see Christmas merchandise and decorations in stores before Halloween. I believe the holiday starts on Thanksgiving and not one day, not one hour, not one minute before. So, what’s up with this Happy September and Merry Christmas Card blog post? What gives?
I remember reading an […]
Think about it. Wearable tech is hot and only expected to get hotter. “First off, wearables are just getting started. Shipments are expected to jump from 85 million last year to 560 million by 2021. That’s a compound annual growth rate (CAGR) of 37% each year for the next five years, and revenue will spike as […]
There are several types of construction companies, including home remodelers, general contractors, renovators, and owner builders. However, they all have a couple of things in common. Employees, subcontractors, and partners from the building trades as well as customers all get excited about their new construction.
Tools can be branded to giveaway to customers, […]
Promotional products are a great way to reach and connect with your target audience. Done correctly advertising specialties help prospects remember your organization in a positive light. Done incorrectly, what the potential customer remembers about you may not be so good. Don’t make these promotional product mistakes.
10. The product […]
How important is employee recognition? Unfortunately too many managers believe money is what retains valuable employees. Let me ask you a question. Have you ever resigned from a position to take a lower paying one? If so, money wasn’t your motivation, was it? Was it a lack of recognition, company culture, or your boss? Chew […]
Promotional products aren’t one size fits all. Every type of organization will have their own niche as to the most effective advertising specialty products for them. To understand what may be best for your team answer the following questions.
Will the products be […]
Proponents of promotional products consider them a form of advertising, but are they? Are advertising specialty products really advertising, or are they just giveaways that don’t do all that much? Traditional advertising is the act of paying to promote a product or service. Are there enough facts to support promotional products as successful promotional advertising?
When […]