If you’re working at an insurance agency, or you’re an agent, you already use promotional products. You may give away pens, refrigerator magnets, or notepads, but you’re using something to promote your brand. All of the specialty products above are excellent marketing materials, but let’s consider a few more.
Customers appreciate roadside safety kits, […]
When print collateral is discussed most business people think of sales sheets and brochures. There are a few other forms of print collateral that can be just as influential in promoting an organization and bringing leads to the top of the sales funnel.
Business forms – Business forms should be part of the organization’s brand not […]
A padfolio is a portable organizer with places for pens, papers, and presentations. They can be used to carry and protect mobile devices. They come in hundreds of sizes, styles, and shapes from thousands of manufacturers such as Kenneth Cole. A padfolio is a great way to help your team stay focused, organized and on point. […]
You could argue with me, but you’d lose, and in the end you’d agree with me. Yes, Thanksgiving is about giving thanks for the blessings we have and the loved ones we share them with, but isn’t the traditional Thanksgiving feast the center of our thankfulness?
There’s an argument that the meaning of Thanksgiving […]
I perform on weekends. In 2008, my friend Dave, who’d I’d performed with on and off for more than 30 years, asked me to sit in with his new band. I drove to their performance in Spencer, Indiana and after the first set I joined them onstage for a few numbers. I’m a vocalist. They […]
Christmas isn’t the only holiday to send greetings to friends, loved ones, and associates. Most Americans have shared valentine’s cards. We send birthday wishes to cherished friends, and we celebrate weddings and anniversaries with cards. We send our sympathies to those in need and congratulate graduates and new parents. We honor our mothers and fathers […]
Fact sheets are an important tool. Interested parties, investors, bankers, vendors, and employees all find fact sheets appealing. They’re a straightforward and simple way to share the facts. Fact sheets can be used to cover several areas and topics. Conventions and trade shows are a great place to use fact sheets. They can be part […]
Sales sheets are a dime a dozen. Go to any trade show and you’ll find enough sales sheets to fill a bag. With that in mind, it’s important that a sales sheet stands out, fits the culture of the organization, and provides prospects the information they want.
Did I surprise you by saying […]
It may seem too early to think about promotional gifts for your customers, vendors, and employees, but the holidays have a way of sneaking up on you, don’t they? It’s only 65 days until Santa drops down the chimney, and about half that many days before the official unofficial beginning of the holiday season—Thanksgiving. It’s […]
If I asked, “What’s the first brand that comes to your mind?” Would it be Starbucks, Nike, Coca-Cola or? But why those brands? Is it mass advertising, years in business, product excellence, or consumer comfort? It may be a little of all, but what else do all these top brands have in common?